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Ivey Business School (Canada)
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Tsingtao Brewery Co. Ltd. (A) (Spanish version)
Shengjun LiuCase IVEY-9B05MS63StrategyTsingtao Brewery Co, Ltd, the best-known Chinese beer producer in the world, had been surpassed in market share by Yanjing Beer in the mid-1990s due to its inefficient operations. From 1994 to 2002, Tsingtao Brewery acquired over 47 small and medium-sized companies and regained its dominant position in the beer industry. However, this resulted in many problems including increased levels of bureaucracy, lack of integration of corporate cultures of...Starting at €8.20
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Tsingtao Brewery Co. Ltd. (B) (Spanish version)
Shengjun LiuCase IVEY-9B05MS70StrategyTsingtao Brewery Co. Ltd. (Tsingtao Cerveceria Co. Ltd.) tenian varios problemas debido a su extension agresiva a partir de 1994 a 2002. Este caso repasa un numero de iniciativas que fueron ejecutadas para abordar estos problemas. Las iniciativas incluyen: reduccion del taller, ingenieria nuevo del proceso usando el ERP, reajuste del sistema incentivo, reestructuracion de organizacion, formando una sociedad estrategica con Anheuser Busch, integra...Starting at €5.74