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Ivey Business School (Canada)
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Strongest Families
Anne Snowdon; Alexander Smith; Heidi CrammCase IVEY-9B13M133-EEntrepreneurship, StrategyStrongest Families is a 12-week distance treatment program for children with various mental health disorders and their families. The program was started in Nova Scotia in 2001 to address issues of stigma, lack of access to primary care specialists and difficulty of obtaining care, especially in rural areas. To meet these needs, the program utilizes long-distance communication methods such as weekly telephone meetings with trained personnel who ar...Starting at €8.20
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General Mills Canada: Building a Culture of Innovation (A)
J. Robert Mitchell; Ken MarkCase IVEY-9B14M015-EEntrepreneurship, StrategyThe president of General Mills Canada wants to build a culture of innovation in his firm. Prior to a senior management meeting in 2010 to review the company’s plans for 2011 and beyond, he met with the vice-president of Human Resources and asked him to provide feedback and suggestions about what the organization could do to change its corporate culture. A conservative organization with a collegial atmosphere where consensus and support were essen...Starting at €8.20
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Escapes Outdoor Living Designs Inc.
Michael Sider; Richard BloomfieldCase IVEY-9B14M044-EEntrepreneurship, StrategyThe owner of Escapes Outdoor Living Designs (Escapes) must decide what to do with his small landscaping and construction business. Escapes has been doing well, but has not had any sustainable growth over five years. The owner feels the business lacks focus and will need a good strategy in order to grow successfully. Facing problems with employee retention and shifting market opportunities, he has to perform an in-depth analysis of his current bus...Starting at €8.20
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Uncle Betty's: Toronto's Most Innovative Chef-quality Diner
Ariff Kachra; Qasim PiraniCase IVEY-9B14M050-EEntrepreneurship, StrategyA couple who had moved to a new home in Toronto noticed that the area did not offer any dining options similar to the New York diners they had loved in their four years of living there. The couple, who had two young children, could not find a place nearby that was child-friendly and served chef-quality food. Rather than waiting for someone else to fill the gap in the upscale neighbourhood, the couple opened Uncle Betty’s. The restaurant was succe...Starting at €8.20
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REfficient: Preparing for Growth
David Sparling; Ken MarkCase IVEY-9B14M062-EEntrepreneurship, StrategyIn early 2011, the founder of REfficient, an asset recovery service based in Hamilton, Ontario, was thinking about how she should manage the rapid growth that seemed just around the corner. Founded in 2010 to help cable firms generate value from their stock of surplus equipment, REfficient, with no direct competitors in the Ontario market, had grown rapidly and had a list of corporate customers, two warehouses and five employees. The company was ...Starting at €8.20
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Game CoLab: Can It Connect Indie Game Developers
Collin Sellman; T.S. RaghuCase IVEY-9B14M158-EEntrepreneurship, StrategyIn July 2014, nine months after they had developed a collaborative workplace for independent video game developers in Phoenix, Arizona, the two founders of the Game CoLab were discussing how to move the business forward. Using the Lean Startup method, they had designed their business model and opened a coworking space where they could also hold meetings, competitions and games showcases. However, they now face two challenges — declining membershi...Starting at €8.20
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YU Ranch: Growing a Sustainable Business
Rod E. White; Hadi Chapardar; Ryan WhiteCase IVEY-9B15M038-EEntrepreneurship, StrategyThe founder and owner of YU Ranch is selling all of the Texas Longhorn beef the ranch can produce. YU Ranch's grass-fed, sustainable beef is substantially leaner and healthier than conventionally produced beef. This highly differentiated product is sold at a premium to selected restaurants, food service companies and at the farm-gate. The local consumer segment has been tapped, while local businesses and distant customers need to be supplied. Wit...Starting at €8.20
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Dudley, Dentists and Design: A 3D Disruption Dilemma
Glenn Brophey; Evan StubbertCase IVEY-9B15M061-EEntrepreneurship, StrategyThe managing partner of Proto3000, a 10-year-old 3D Printing services and supply firm, was both gratified by the recent explosion of popular media coverage of 3D Printing that was certain to bring his firm additional opportunities, and concerned as to how his company could maintain their broad leadership position as new competitors began to join the fray. As the managing partner began thinking about what to do next, he wondered whether he should ...Starting at €8.20
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EcoWash: A Business Opportunity Worth Pursuing
Atul TeckchandaniCase IVEY-9B15M079-EEntrepreneurship, StrategyEcoWash is an all-in-one system that can be used to clean the interior and exterior of a vehicle in an environmentally friendly manner. A soon-to-be business school graduate has been approached by the inventor of EcoWash to embark on a partnership and to market the product. The opportunity looks promising, but a careful examination of the product and the market place — specifically through the lens of the lean start-up methodology — is needed bef...Starting at €8.20
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Alberta Ballet: Proposal for Growth
Edmund Gee; Peggy HedgesCase IVEY-9B15M097-EEntrepreneurship, StrategyAlberta Ballet, composed of the Alberta Ballet professional dance company and The School of Alberta Ballet, had experienced remarkable success in North America and Europe. However, in 2014, it faced a set of unique problems. Demand for performances from the company had grown so significantly that it was no longer able to accommodate all requests, especially from smaller markets in Alberta. Coupled with increasing demand, operations were fragmente...Starting at €8.20