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Ivey Business School (Canada)
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Hisense: Breaking Recurring Channel Conflict
Miao Cui; Xin Li; Heng Wu; Wanling LiCase IVEY-W26698-EMarketing, StrategyHisense Group Co. Ltd. (Hisense) was a leading manufacturing enterprise in the Chinese household appliance industry. In 2010, Hisense began to lay out its online channels. At that time, the same products had different prices in different channels, which caused fierce channel conflicts. To solve this problem, Hisense segmented online and off-line products and took a series of actions to help off-line channels improve efficiency and reduce prices. ...Starting at €8.20
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Malabar Gold & Diamonds: Expansion Plans
Vinod Thakur; Sabyasachi SinhaCase IVEY-W26278-EStrategyMalabar Gold & Diamonds (Malabar) was established in 1993 in Kerala, India. By 2019, the company was a leading retail chain in India's jewellery market and one of the top five jewellery businesses in the world, selling their products through 117 Indian outlets and 143 global outlets across nine countries. Most of Malabar's domestic revenue came from the southern region of India, and the company was looking to extend its footprint across the entir...Starting at €8.20
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United Safety & Survivability Corporation: Strategies during COVID-19
Thomas Klueter; Joe Mirabile; Solon MoreiraCase IVEY-W27278-EEntrepreneurship, StrategyFounded in 1984, United Safety & Survivability Corporation (USSC) was an American company headquartered in Exton, Pennsylvania, that began in a garage with just a few products and a dream to develop better and safer transportation solutions. Like most firms, as COVID-19 started to spread in the United States and around the globe, USSC found itself in uncharted waters. The transportation sector, in which USSC operated, was among the most affected ...Starting at €8.20
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Edmonton Community Foundation: Time for the Millennials?
Bonita Russell; Bronwen RussellCase IVEY-W27002-EStrategyIn late 2020, the board of the Edmonton Community Foundation (ECF) was preparing for its strategic planning session. The question on the agenda was, Should the ECF target millennials or baby boomers for its endowment development tools and strategies? Board members were of two minds when it came to millennials. Some members believed the ECF should intensify its efforts among baby boomers, as time was running out on this donor demographic. Others b...Starting at €8.20
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Jaguar Land Rover plc: Bond Valuation (Spanish version)
S. Veena IyerCase IVEY-W28507Finance, StrategyJaguar Land Rover Automotive plc, a wholly owned subsidiary of the Indian company Tata Motors Limited, announced bond issue worth US$500 million. The proceeds of this issue were to be used to refinance costlier outstanding bonds. The company was able to raise new debt at substantially lower interest rates than its outstanding debt as a result of its sustained good performance, which led to strong company fundamentals and improved credit ratings. ...Starting at €8.20
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Cameron Auto Parts: Joint Ventures, Licensing or Exporting (Spanish version)
Paul W. Beamish; Harold CrookellCase IVEY-W28420Entrepreneurship, StrategyIn 2015, two years after signing a license agreement in the United Kingdom, Cameron Auto Parts (Cameron) now faces an opportunity to establish with another firm a joint venture in France for the European market. However, the prospect upsets the U.K. licensee who is clearly doing very well, and who even wants Cameron to consider joint venturing with him in Australia. The case ends with Cameron, run off its feet in North America, trying to decide w...Starting at €8.20
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Cameron Auto Parts: Early Internationalization (Spanish version)
Paul W. Beamish; Harold CrookellCase IVEY-W28419Entrepreneurship, StrategyThis case is about a small American auto parts producer trying to diversify its way out of dependence on the major automakers in 2013. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. A full class sequel to this case is available, titled Cameron Auto Parts: Joint Ventures, Licensing or Exporti...Starting at €8.20
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PolicePrep (French Version)
Stewart Thornhill; Deland JessopCase IVEY-W31023-FREntrepreneurship, StrategyThree friends start a business together upon graduation from an MBA program. Two start full-time jobs while the third, Deland Jessop, works on the business. One year later, Jessop must decide whether to continue trying to develop the business or take a salaried position. The outstanding issue of equity among the partners also needs resolution. Students have the opportunity to evaluate the business opportunity, while also evaluating the pros and c...Starting at €8.20
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Transparency, Traceability, and Compliance in Uniqlo’s Global Value Chain
Manolito Hibanada; Ari Van Assche; Hinrich VossCase IVEY-W27299-EStrategyIn January 2021, the Japanese fashion company Uniqlo was accused of using forced labour in its supply chains. Various news reports had been claiming that Uyghur Muslims were being detained and forced to work on cotton farms, production factories, and processing facilities in China’s Xinjiang Uyghur Autonomous Region. The United States Customs and Border Protection claimed that Uniqlo was not able to fully demonstrate that its products and inputs ...Starting at €8.20
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MitiMeth: A Nigerian Social Enterprise Goes Global
Makarand GulawaniCase IVEY-W26019-EMarketing, StrategyIn January 2022, MitiMeth was a Nigeria-based innovative social enterprise that produces handcrafted products made from natural fibres—agricultural waste and aquatic weeds—that are otherwise considered to be waste or a hazard to the environment. MitiMeth added value to this material by transforming it into well-designed furniture and home furnishings, storage boxes, lamps, kitchen and dinner ware, stationery, and souvenir items. Mitimeth’s initia...Starting at €8.20