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Ivey Business School (Canada)
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Inbal Dror: Expanding the Global Reach of a Couture Bridal Wear Brand - Teaching Note
Sara Honovich, Neha Mittal, Jennifer Sundstrom-FitzgeraldTeaching Note IVEY-W27149-EMarketing, StrategyTeaching note for product W27247.Starting at €0.00
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Inbal Dror: Expanding the Global Reach of a Couture Bridal Wear Brand
Sara Honovich, Neha Mittal, Jennifer Sundstrom-FitzgeraldCase IVEY-W27148-EMarketing, StrategyIn October 2018, Yehuda Katzman, vice-president of marketing and business development at design house Inbal Dror, was attending the 2018 New York Bridal Fashion Week event, where Inbal Dror and its direct competitors revealed their spring lines to distinct buyers. As in previous years, Katzman had lined up meetings with interested retailers and wanted to make sure they appreciated the unique nature of Inbal Dror’s designs and the quality of its c...Starting at €8.20
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The Chosen One: The Digital Distribution Dilemma at Fitz Games - Teaching Note
Kirk Kristofferson, Janice Zolf, Mike RosenbaumTeaching Note IVEY-W27079-EEntrepreneurship, MarketingTeaching note for product W27078.Starting at €0.00
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Carlsberg Breweries A/S: Facing Political Risk in Russia
Klaus Meyer; Bent PetersenCase IVEY-W28541-EKnowledge and Communication, StrategyCarlsberg Breweries A/S (Carlsberg) had developed from a local to a global player in the brewing industry, having focused on growth in emerging economies in Europe and Asia. This growth path was against the background of economic transition and political change in Russia—from optimism about opportunities in the new market economy in the 1990s, to increasing regulatory obstacles, political authoritarianism, and increasing local competition in the ...Starting at €8.20
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Singapore Airlines: Raising Capital During COVID-19
Allaudeen Hameed, Ruth S.K. Tan, Weina ZhangCase IVEY-W25408-EFinanceOn March 26, 2020, Singapore Airlines was reeling from the impact of the COVID-19 pandemic. To raise badly needed capital, it announced that its shareholders would be offered S$5.3 billion worth of rights shares and S$3.5 billion of rights mandatory convertible bonds, both of which would be reflected as equity on its balance sheet. Should shareholders take advantage of this offer or not? To make this decision, investors had to analyze the airline...Starting at €8.20
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Shakti Plastics: Enabling A Circular Plastics Value Chain - Teaching Note
Ahaana Mahanti, Sanjana GortiTeaching Note IVEY-W27329-EStrategyTeaching note for product W27328.Starting at €0.00
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Montreal Community Contact: What Will Happen After Me?
Linda Dyer, Christopher A. RossCase IVEY-W27022-EEntrepreneurship, StrategyIn July 2020, the founder and manager of Montreal Community Contact (Contact), a bimonthly community newspaper, was considering strategies to ensure the survival of his business. Because of the COVID-19 pandemic and the fact that he was sixty-three years old, he worried about what the future of the newspaper would look like if anything were to happen to him. Contact had been running for almost thirty years and had a loyal readership within the Bl...Starting at €8.20
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The Chosen One: The Digital Distribution Dilemma at Fitz Games
Kirk Kristofferson, Janice ZolfCase IVEY-W27078-EEntrepreneurship, MarketingIn 2019, an entrepreneur and Ivey Business School graduate was facing a critical decision regarding how best to maximize the growth of his new product, The Chosen One card game. The entrepreneur had recently created and launched his Jewish-themed satirical card game in Los Angeles, California, after playing the adult-themed and highly popular Cards Against Humanity. Buoyed by initial small-batch sales, he secured deals to sell his product through...Starting at €8.20
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Agrawal Kitchenware Distributors: A Miscellany of Inventory Problems - Teaching Note
Samriddhi Dhasmana, Sandeep GoelTeaching Note IVEY-W26015-EAccounting and Control, FinanceTeaching note for product W26014.Starting at €0.00
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Yardstick: In Search of Segment and Strategy in The Education Industry
Sakhhi Chhabra, Varun ElembilasseryCase IVEY-W27114-EEntrepreneurship, MarketingIn May 2021, the founder of Yardstick Educational Initiatives Private Limited, a provider of experiential learning programs in India and the United Arab Emirates, was facing various business challenges. The company was started in India in 2008 but had been increasingly focused on the more profitable Middle East market since 2012. Attempting to stay current with technology advancements in educational products, it made considerable investments to d...Starting at €8.20