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San Telmo (España)
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Estrella Galicia. Brewers since 1906. Teaching Note
García del Pueyo, Jose Luis; Vidal, AnyluTeaching Note IIST-MINT-126-E-EMarketingEstrella Galicia is the main brewery brand of Hijos de Rivera, a centenary family-owned business, leader in its region of origin, Galicia. The little growth potential in its geographical market urges them to design a Strategic Plan in 2009 to expand throughout the rest of Spain, following the first steps of a timid expansion during the 1990s. The Strategic Plan 2009 -2012 forces to fully review the operating model to transform a regional scale co...Starting at €0.00
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Coca-Cola European Partners. From the Iberian Peninsula to Europe (A) and (B). Teaching Note
Bernal Glez-Villegas, J.; García de Castro, A.; Ocaña Derqui, G.Teaching Note IIST-DGITN-289-E-290-E-ECorporate GovernanceSince the early 1950s and for almost 50 years, the Spanish bottler model for the Atlanta company, The Coca Cola Company, remained almost the same. In 2011, old sounds of merger resonated stronger in Spain driven by the economic environment, changes in the sector and the TCCC President. Despite initial rejections from shareholder families, in June 2013 eight Iberian companies merged to form Coca Cola Iberian Partners. Three years later it took pla...Starting at €0.00
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Mercadona-Conservas Ubago: The intersupplier concept – Teaching Note
Audicana J.Teaching Note IIST-PINT-67-E-EService and Operations ManagementTeaching note related to case IIST-0011-E.Starting at €0.00
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Winnaz. Made in Rwanda. Teaching Note
González-Toruño Conejo, M.Teaching Note IIST-DGITN-295-E-EStrategyWinnaz is the brand name of the first potato crisps ever made in Rwanda; they are manufactured by Hollanda Fairfoods Ltd. (HFF), a Rwandan-Dutch enterprise founded in 2014. In 2017, Winnaz is the leading brand in Rwanda, and its products are sold in 300 outlets across 3 countries: Rwanda, Uganda, and RD Congo. The case describes its starting point and the challenges its founders and managers are facing in 2017. It shows the opportunities and chal...Starting at €0.00
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CAEI: Driving innvotaion and profitability in the agricultural sector. Teaching Note
Villafuerte Martin, Antonio; De Cote, Jose AntonioTeaching Note IIST-MITN-157-E-EMarketingCAEI is the second largest producer of sugar cane in the Dominican Republic. In 2010, it undertook a strategic business transformation that resulted in CAEI being, by 2017, one of the most profitable and competitive companies in the sugar industry in the Caribbean. This was achieved mainly thanks to the incorporation of new technologies, the innovations introduced in processes, and a radical change in the way employees were treated and motivated....Starting at €0.00
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Jerónimo Martins Agribusiness:From To Supermarket To Farm. Iinstructor Note
Villafuerte Martin, Antonio;Teaching Note IIST-MITN-149-E-EStrategyTeaching Note for product MI-149-EStarting at €0.00
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Gallina Blanca: Avecrem
Villlafuerte Martin, Antonio; Pons Jose Mª; Daza del Barco, RafaelTeaching Note IIST-MI-96-E-EMarketingTeaching note for Gallina Blanca: AvecremStarting at €0.00
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Booh (A) & (B). Teaching Note
Martínez Jiménez, M.; Abad, A.Teaching Note IIST-PITN-214-215-E-EService and Operations ManagementBooh Food (A) describes the launch in Málaga of a new food delivery and take-away business model. The idea is to set up a digital restaurant center with 15 kitchens in a busy location that would host different brands responsible for preparing the food only. With the support of technology and a last-mile delivery company, Booh can offer the possibility to place multi-orders and guarantee a premium delivery in less time than the leading platforms, ...Starting at €0.00
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Deutz Spain. Teaching note
Bernal Glez-Villegas, Jorge; Garrido Martínez, EnriqueTeaching Note IIST-DGITN-324-E-EStrategyDeutz Spain remained competitive even though it was in Zafra-Badajoz (Spain), more than 3,000 km (1,900 miles) away from its main customer, Deutz AG, and its main suppliers. And not just that, Deutz Spain was a benchmark in the DEUTZ AG group in terms of quality and service, and Fernando Angulo had become responsible for the Machining Competence Center of the entire German group. One hundred and fifty years of engine manufacturing history in this...Starting at €0.00
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El Lobo, 1880, and Dª Jimena: Tradition toward Industry 4.0. Teaching Note
Garrido Martinez, E.Teaching Note IIST-PITN-194-E-EService and Operations ManagementConfectionary Holding (www.confectionaryholding.com) was founded in 1725 (it is about to celebrate its 300th anniversary) and markets its products under the brands 1880, El Lobo, and Doña Jimena (to name just a few). The case illustrates the beginning of the digital transformation of its factories following the Industry 4.0 philosophy and using agile methodologies.Starting at €0.00