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Darden University of Virginia (USA)
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Business Plan Development: Overview
Fairchild, Gregory B.; Temkin, Jacqueline; Becker, BuzzExercise DARDEN-ENT-0231-EEntrepreneurshipThis exercise and its accompanying handouts, designed to be used in courses for non-MBA audiences that explore aspects of entrepreneurship, guide students through the development of their very own business plan. From researching and deciding on a business concept, to developing prospective customer profiles and understanding target markets, to creating financial and operations projections, this set of materials helps students step by step as they...Starting at €8.20
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Leading with Vulnerability
Belmi, Peter; Thomas-Hunt, Melissa C.Exercise DARDEN-OB-1398Leadership and People ManagementThis exercise helps students practice bringing vulnerability, compassion, and curiosity to a discussion. Over two rounds, groups of students are asked to both answer questions about themselves and listen as others answer, sharing in an environment of confidentiality and care.Starting at €8.20
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Back Pain: How Can We Provide Value for Patients
Matherne, G. Paul; Massaro, Thomas A.Exercise DARDEN-OM-1670-EService and Operations ManagementIn this exercise, students read a brief medical history of fictional patient Mr. Jones, who has chronic low back pain (LBP). They are also given an overview of LBP and its treatment options in the United States. Their task is to develop a value-based payment system that defines outcome measures (patient success) over time and indicates how to compensate clinicians based on those outcome measures, then to create a short presentation to pitch their...Starting at €8.20
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The "Right" Way to Pick the "Right" Players
Detert, James R.; Cullen, Kevin; Kime, LeslieExercise DARDEN-OB-1365-ELeadership and People ManagementTo prepare for each year’s NFL draft, each team creates a “model” for player selection. This involves developing a holistic view of every player (especially those the team is most interested in), such that it can compare two different players. In this exercise, students are tasked with building and operationalizing (but not actually collecting the data or testing) a model for player selection in the NFL draft, including deciding on the dependent ...Starting at €8.20
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10 Marketing Scenarios
Cian, LucaExercise DARDEN-M-1010-EMarketingThis exercise aims to provide a rich discussion around marketing research. Specifically, this exercise presents 10 mini-scenarios that could be resolved with proper marketing research techniques. This exercise can be used as a midterm exam or an in-class exercise to summarize and discuss different marketing research techniques, along with their pros and cons.Starting at €8.20
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General Hardware, Inc.
Simko, Paul J.Exercise DARDEN-C-2446-EAccounting and ControlThe owners of a chain of hardware stores are preparing the most recent quarter financial statements. A number of business details are provided, including information to assess accrual accounting net income: sales, cost of sales, operating expenses, interest, depreciation, and taxes. The most recent balance sheet is provided, enabling an assessment of basic accruals (e.g., tax payable). This case may be used as a stand-alone exercise to illustra...Starting at €8.20
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Process Analysis Simulation
Markou, PanosExercise DARDEN-OM-1718-EService and Operations ManagementThis interactive exercise emulates a process wherein a virtual Card is created in a series of steps. It can be used to expose students to ideas and concepts in process analysis, management, and improvement. It may be used in classes focusing on operationsStarting at €8.20
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Exercise: Creating a Model of Consumer Behavior
Whitler, Kimberly A.; Hammerle, JudeExercise DARDEN-M-0893-EMarketingConverting myriad data into a simple, visual conceptual model is the basis for developing the ability to communicate consumer marketing insights up, down, and across the organization. This enables the marketer to persuade others of his or her analysis and helps with alignment of the broader organization. And while throughout the MBA program, students have been exposed to various models, once students graduate and enter the workforce, they will be...Starting at €8.20
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Your Professional Brand: Creating a Brand Essence Statement for Your Career
Whitler, Kimberly A.; Moore, Marian ChapmanExercise DARDEN-M-0887-EMarketingAlthough not all MBA students end up working in a marketing function and/or on a brand per se, all students will develop a professional brand, whether it is proactively built or created through happenstance. This exercise helps guide students through a process to think strategically about how to develop their professional brand at work. It is used in conjunction with a technical note that details how to build brands using a tool called the Brand ...Starting at €8.20