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Segmented Management of the Customer Base (Portuguese Version, Brazil)
Huete Gómez, Luis MaríaTechnical Note PN-450-PBService and Operations ManagementThis document contains ten keys to make segmented customer management a source of competitive advantage creation, and ten questions that allow diagnosing the degree of progress in the segmented management of the customer base.Starting at €8.20
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Action Variables (Portuguese Version, Brazil)
Muñoz-Seca Fernández-Cuesta, Beatriz; Riverola, JosepTechnical Note PN-411-PBService and Operations ManagementThe technical note discusses the six action variables of a trading system: processes, capacity, flows, human resources, information system, and conflict resolution system.Starting at €8.20
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Budget Process (Portuguese Version, Brazil)
Grandes Carci, Mª Jesús; Rosanas Martí, Josep MariaTechnical Note CN-163-PBAccounting and ControlThe note includes the fundamental concepts related to the budget process. It explains the concept of budget and the objectives that can be pursued with its preparation, making special mention of possible conflicts that may arise between them. Various types of budgets and the different stages for their preparation are also detailed.Starting at €8.20
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The Brand: Form, Content, and Management (Portuguese Version, Brazil)
de Toro Martín, Juan Manuel; Pérez Castro, CarlosTechnical Note MN-347-PBMarketingIt is about giving a definition of the brand asset that has become one of the main assets of any company today. The components that add value to said asset are also defined, such as the name, symbol, slogan, colors, packaging, people and characters, songs, etc.Starting at €8.20
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Personal leadership (Portuguese Version, Brazil)
Chinchilla Albiol, Nuria; Torres, Maximilian B.Technical Note FHN-344-PBLeadership and People ManagementSelf-leadership -the way a person leads himself- is absolutely essential in order to be able to lead others. We have also seen how self-leadership is nourished by competencies such as self-knowledge, emotional intelligence, proactivity, time and stress management, personal and professional career management, and affective maturity (as the fruit of evaluative learning, obtained through resolving intermotivational conflicts).Starting at €8.20
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Effectiveness and Leadership (Portuguese Version, Brazil)
Stein Martínez, GuidoTechnical Note DPON-50-PBLeadership and People ManagementAn examination and discussion of the relationship between leadership and effectiveness, starting out from the assumption that leadership and results are bound up together. In the first place it examines the obstacles, principally related to the style of individual management, which a director must overcome to do their job effectively and in order to focus on how to maximize personal and executive effectiveness, and concludes with reflections on w...Starting at €8.20
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Brands and Brand Communication (Portuguese Version, Brazil)
Pratt K.; Oliver Conti, XavierTechnical Note MN-344-PBMarketingWhat is a brand -describing and defining brands. Developing brands and understanding brand-customer relationships. Understanding customer choice from the perspective of brand personalities.Starting at €8.20
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Conflict Management (Portuguese Version, Brazil)
Wilkinson, Helen; Cardona Soriano, PabloTechnical Note DPON-53-PBLeadership and People ManagementThis technical note is intended to help develop the competence of conflict management. We all know from experience that conflict is a fact of life. And it is not always a bad thing. On the contrary, it can be very positive and stimulating, provided it is kept within certain limits. There are two dimensions to any conflict: rational and emotional. Problems arise when emotional harmony is disrupted. Conflict is a dynamic phenomenon and goes through...Starting at €8.20