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    Amazon: Customers and Climate Change

    Veena Keshav Pailwar

    • Reference: IVEY-9B20M164-E

    • Year: 2019

    • Number of pages: 15

    • Geographic Setting: United States

    • Publication Date: Sep 29, 2020

    • Fecha de edición: Sep 29, 2020

    • Source: Ivey Business School (Canada)

    • Type of Document: Case

    • Industry Setting: Retail Trade;

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    Description

    On September 9, 2019, thousands of Amazon.com Inc. employees threatened to join the global climate strikes planned for the week of September 20–27, 2019. Employees were protesting the e-commerce giant's customer-centric approach and its lack of transparen

    Learning Objective

    This case is designed for graduate-level courses on business environment and strategy that discuss non-market environments, non-market strategies, private and public politics, social pressure, and related strategies. Before the case discussion, students s

    Keywords

    Climate change non-market environment Non-market Strategy private politics public politics social pressure