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Atotam Productions: Bridging the Gap Between the Oil and Gas Industry and First Nation Communities
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Reference: IVEY-9B20M153-E
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Year: 2016
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Number of pages: 10
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Geographic Setting: Canada
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Publication Date: Sep 21, 2020
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Fecha de edición: Sep 21, 2020
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Source: Ivey Business School (Canada)
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Type of Document: Case
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Industry Setting: Information, Media & Telecommunications;
Description
The president of Atotam Productions, a media production company near Edmonton, Alberta, Canada, was dedicated to helping industry meet its social licence to operate by creating positive stories of existing and mutually beneficial media projects. He wanted
Learning Objective
The case is intended for business students in their third or fourth year of an undergraduate degree or in a graduate-level program in courses that deal with strategic management (in modules dealing with diversification, strategic purpose, business strateg