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    Backyard Pub: Inflatable Ideas

    Ian Dunn ; Jessica Welsh

    • Reference: IVEY-9B18M086-E

    • Year: 2017

    • Number of pages: 13

    • Geographic Setting: Canada

    • Publication Date: May 29, 2018

    • Fecha de edición: Oct 29, 2019

    • Source: Ivey Business School (Canada)

    • Type of Document: Case

    • Industry Setting: Arts, Entertainment, Sports and Recreation;

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    Description

    In April 2017, a third year student at Western University was contemplating launching a new business, Backyard Pub. The company would rent inflatable pubs and party supplies to individuals planning outdoor summer gatherings across Southwestern Ontario. Th

    Learning Objective

    This case is suitable for an undergraduate managerial accounting course and can be used as a testing point for an introductory course in business management at the undergraduate level. The case includes an analysis of various business concepts and require

    Keywords

    Cash Budgeting entrepreneurial marketing Management accounting Marketing management new venture