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Beau's All Natural Brewing Company: Crafting International Opportunities

Neil Maltby ; Travis Radtke ; Alexander Weaver ; Dwayne Mortimer ; Duncan Pernal

Reference: IVEY-9B20M109-E
Year: 2006-2019
Number of pages: 10
Geographic Setting: Germany; United Kingdom; United States; China
Publication Date: May 25, 2020
Fecha de edición: May 25, 2020
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Accommodation & Food Services;

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Description

Following the successful launch of Beau’s All Natural Brewing Company (Beau’s) in all 10 Canadian provinces, the craft brewer had its sights set on the next step forward: international markets. The brewery wanted to distribute Beau’s internationally, and

Learning Objective

This case is appropriate for an upper-year, undergraduate business course in international business during the internationalization section, or in a strategy course during the small business niche strategy section. The case assumes that students have had

Keywords

craft beer Internationalization niche strategy