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Florida Ice and Farm: sustainability champion from an emerging economy (B)
Case B describes the implementation of the strategy to use in FIFCO triple between 2009-2011, showing positive results as well as savings in several areas. Additionally, the case focuses on three of the twelve triple objectives of utility: responsible consumption, the volunteer program and neutral water. At the close of the case, Ramón Mendiola facing the following challenge: should consolidate triple useful strategy in the organization or expand their sustainability philosophy to the rest of the value chain? Note: This case is a continuation of the case "Florida Ice & Farm: champion of sustainability in an emerging economy (A)" so both will be used in consecutive sessions.