Grupo Britt N.V.: should it seek to expand business in the US?

  • Reference: INCAE-31018-E

  • Year: 2011

  • Number of pages: 35

  • Publication Date: Jan 6, 2011

  • Revision Date: Apr 1, 2013

  • Source: INCAE (Costa Rica - Nicaragua)

  • Type of Document: Case

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Description

This case study describes the Costa Rica coffee roaster and retail company Grupo Britt and provides sufficient information for readers to discuss the company's growth options in the US and Latin American markets. It has been prepared to facilitate discussion and learning about appropriate growth strategies and the building, positioning and branding of companies from emerging economies within the internationalization processes.

Keywords

brand chocolate Coffe markets