Lessons From the Crisis for Corporate Finance

Description

As a result of the crisis, many companies have seen their ability to carry out strategic plans greatly reduced due to financial pressures. This article analyzes how the finance function went off track and overstepped its legitimate bounds, leaving many companies exposed and vulnerable. The author proposes three essential attitudes and principles that finance sector professionals must adopt, and the actions to go along with them, to get corporate finance back to where it always belonged -- supporting the company's core business activities through financing and sound financial advice.

Keywords

auditing care caution clarity control cost center finance forecasting fund-raising governance market relationship prudence rating agency risk scenario planning stability strategic planning transparency treasury vision