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The Power of Play
English , Spanish
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Reference: ART-2418-E
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Number of pages: 5
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Publication Date: Sep 20, 2013
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Source: IESE (España)
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Type of Document: Article
Description
Gabe Zichermann believes gamification holds the key to reengaging and motivating customers and employees in a hyperconnected world where fun and competition are the name of the game.