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The Data Advantage

Information Technologies, Innovation and Change, Knowledge and Communication, Strategy

Reference: ART-2645-E
Number of pages: 5
Publication Date: Dec 16, 2014
Source: IESE (España)
Type of Document: Article

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Description

For managers, the plea is not for more data but for more intelligence. To help managers distinguish what's useful from the bulk of meaningless, irrelevant data, IESE Insight spoke with Leonard Fuld, CEO of Fuld+Company; Eduardo Olier, president of the Spanish branch of the Choiseul Institute, a Paris-based think tank; and the National Intelligence Center (CNI), Spain's equivalent of the CIA. These experts offer tips on using information to anticipate opportunities as well as risks, turning data into a source of competitive advantage.

Keywords

ACI analysis big data British East India Company competitive advantage competitive intelligence corporate espionage curiosity cyberattack Deja News eavesdropping economic intelligence ethics Fuld-Gilad-Herring Academy of Competitive Intelligence Google Information Society personal data Pfizer privacy SCIP security spy Strategic and Competitive Intelligence Professionals Telefónica Unilever vaporware Xerox