Creating the Business Model

  • Reference: E-146-E

  • Year: 2011

  • Number of pages: 17

  • Geographic Setting: Estados Unidos

  • Publication Date: Sep 3, 2012

  • Source: IESE (España)

  • Type of Document: Case

  • Company: 2,000,000 dólares

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This case study presents the challenges of an Internet start-up as it finds its business model for growth. (later is a start-up founded by three MBAs, in which screenwriters are able to produce their own work. Over time, the founders learn about the market.

Learning Objective

The class explores the stages of discovery: how they deal with competitors, how they merge with one of them, and how they end up finding a much larger market amongst writers.


Competitive Analysis e-Business Electronic Commerce Entrepreneurs Start-up Financing Top Management Venture Capital