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This case looks at the automotive industry and Fiat's and Tata's corporate backgrounds. It provides an in-depth description of how these two companies came together, including the entire preoperational negotiation process. The case focuses on October 2007, immediately after the companies had finalized a joint venture to manufacture passenger cars, engines and transmissions in India for the national and international markets. The alliance also made additional agreements to manufacture pickup trucks jointly in Fiat's Argentinean facility and had a distribution arrangement between Fiat's commercial vehicle subsidiary Iveco and Tata's commercial division. Students will be exposed to the key issues involved in negotiating alliances, such as timing, readiness, management opinions, cultural learning, due diligence and ownership structure.
What kind of relationship should I have with Amazon?
Amazon, the undisputed e-commerce leader for a huge variety of products, has become a unique platform for thousands of companies in terms of their positioning and commercial development. This is especially true for smaller companies with a shorter track record and fewer available resources for promoting their products. Thanks to Amazon, they can achieve the kind of visibility and sales numbers that otherwise would have been unthinkable. Read more (+)