Fiat's Strategic Alliance with Tata (C): Its Evolution From Tata's perspective

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  • Reference: SM-1551-E

  • Year: 2008-09

  • Number of pages: 5

  • Geographic Setting: India, Italia

  • Publication Date: May 12, 2010

  • Revision Date: Mar 1, 2016

  • Source: IESE (España)

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Description

Five months after the signing of a memorandum of understanding and with a delay of almost a year, Tata saw the first product of its cooperation with Fiat come out of the Ranjangaon plant. The company launched the new Indica Vista model equipped with the engine produced by the joint venture. With both the engine and the car itself assembled at the JV plant, the new Indica Vista was an important update of the model that had been first manufactured in 1998.

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Keywords

Joint Venture Negotiation Strategic Alliances