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725 items were found using the following search criteria
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Gould, Inc.: Graphics Division (Spanish version)
Sorenson, Ralph Z.; Wiechmann, Ulrich E.Case HBS-520S10MarketingDescribes the decision of a battery manufacturer to diversify into the computer field through acquisition and the development of a new product. Among the issues to be discussed are the company product fit, phases in new product introduction, product positioning, and distribution strategy.Starting at €8.20
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Note on Pricing (Spanish version)
Corey, E. RaymondCase HBS-512S14MarketingIntended to serve as a comprehensive overview of pricing strategy.Starting at €8.20
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General Electric vs. Westinghouse in Large Turbine Generators (A) (Spanish version)
Porter, Michael E.Case HBS-309S09StrategyDescribes the U.S. large turbine generator industry in early 1963, a period of severe price cutting and depressed industry conditions. Presents data to allow a structural analysis of the industry and an analysis of the strategies of the major players since 1946. The major teaching issue is the process of competitive rivalry in an oligopoly market, particularly the problems of deescalating in a situation of market warfare. This industry is one whe...Starting at €8.20
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Honda (A) (Spanish version)
Christiansen, Evelyn T.; Pascale, Richard TannerCase HBS-306S19Strategyan earlier case and Boston Consulting Group report on the motorcycle industry. Should be used with Honda (B).Starting at €8.20
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Basic Quantitative Analysis for Marketing (Spanish version)
Dolan, Robert J.Case HBS-506S24MarketingShows how to calculate and use the break-even volume in marketing decision making.Starting at €8.20
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Pizza Hut, Inc. (Spanish version)
Kaufmann, Patrick J.Case HBS-506S07MarketingPizza Hut, Inc. is a franchisor of eat-in pizza restaurants. It has decided to enter the home delivery market and is in the process of implementing that strategy. The case traces the development of the home delivery concept at Pizza Hut and the interaction between the franchisor and its powerful franchisees as it attempts to achieve system-wide rollout. Focuses on the management of significant change in a franchise system and on the strategy deci...Starting at €8.20
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IDS Financial Services (Spanish version)
Bonoma, Thomas V.; Drumwright, Minette E.Case HBS-520S14MarketingScarce managerial talent, sales force turnover, and client attrition were potential problems underlying IDS' disappointing performance at mid-year 1987. The marketing vice president had three potential "fixes": 1) increasing or decreasing the $35 million budget for marketing programs, 2) accelerating the expansion of the 6,746-person sales force numerically, and 3) emphasizing the strategic geographical expansion of the sales force. The teaching ...Starting at €8.20
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Asahi Breweries Ltd. (Spanish version)
Salter, Malcolm S.; Kokuryo, JiroCase HBS-310S24StrategyFocuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer industry. This has been done through the creation of a new product category, "Dry Beer." Information on industry economics, Asahi's organizational process, and competitive interaction...Starting at €8.20
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A Career in American Business (A) (Spanish version)
Tedlow, Richard S.; Smith, Wendy K.Case HBS-305S08EconomicsPresents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of Technicare, a maker of diagnostic imaging equipment.Starting at €8.20
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A Career in American Business (B) (Spanish version)
Tedlow, Richard S.; Smith, Wendy K.Case HBS-305S14EconomicsCovers the history of Tylenol from the autumn of 1982 through the second tampering incident in February 1986. Also deals with other developments in the history of Johnson & Johnson, especially the acquisition and divestiture of Technicare.Starting at €5.74