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31 items were found using the following search criteria
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Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category - Teaching note (Portuguese Version)
Yakov, Bart; Seabra de Sousa, Raquel; Chandon, Pierre; Sweldens, StevenTeaching Note INSEAD-5685TNPT-PPMarketingTeaching note for the case 5685Starting at €0.00
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Grupo Britt N.V.: should it seek to expand business in the US?
Brenes, Esteban R.; Montoya Camacho, Daniel; Chattopadhyay, Amitava; Catedra Steve Aronson de Estrategia y AgronegociosCase INCAE-31018-ECorporate Governance, MarketingThis case study describes the Costa Rica coffee roaster and retail company Grupo Britt and provides sufficient information for readers to discuss the company's growth options in the US and Latin American markets. It has been prepared to facilitate discussion and learning about appropriate growth strategies and the building, positioning and branding of companies from emerging economies within the internationalization processes.Starting at €8.20
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Grupo Britt N.V.: in 2010
Brenes, Esteban R.; Catedra Steve Aronson de Estrategia y AgronegociosCase INCAE-30634-ECorporate Governance, MarketingThis is a very interesting case where the company has a clear strategic direction but its structure does not help an effective implementation. The case develops details of the general strategy and indicates the most important sources of income and business. During the case it becomes clear that the company actually has two businesses, retail and its own brands. Both businesses require different skills and abilities which makes it necessary to dev...Starting at €8.20
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Grupo Britt N.V. - Teaching Note
Brenes, Esteban R.Teaching Note INCAE-30616TN-ECorporate GovernanceTeaching Note “Grupo Britt N.V. Case”Starting at €0.00
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Contemporary Corporate Communications: Stakeholder Engagement and the Business Model
Rubin, James R.Technical Note DARDEN-BC-0245-EKnowledge and CommunicationThis note explores the ongoing evolution of the corporate communications function from the management of public image and public relations to the integrated cultivation of internal values and external stakeholder relationships.Starting at €8.20
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Corporate Crisis and the Long View
Rubin, James R.Technical Note DARDEN-BC-0246-EKnowledge and CommunicationThe public primarily encounters the corporate communications function during a crisis. General rules are a good starting place for dealing with a crisis and handy to know, but a historical perspective is a critical supplement. Understanding the kind of crisis your organization faces (or is attempting to avoid) and managing that crisis successfully to the extent possible involves precedents encompassing connections among corporate identity and cul...Starting at €8.20
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Corporate Identity and Culture
Rubin, James R.Technical Note DARDEN-BC-0251-EKnowledge and CommunicationThis note discusses the shifts in the conception of brand and identity as it relates to corporations.Starting at €8.20
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Bodegas Torres: Reinventing Wine
Nueno, José Luis; Rodríguez, SilviaCase M-1313-EMarketing, StrategyAfter several years of research, in August 2008 Bodegas Torres announced the launch of Natureo, its first alcohol-free wine. Made from an aromatic white wine, which was fermented for two weeks, it underwent a dealcoholization process through purely physical methods using the system known as "spinning cone column" (SCC). The Muscat variety of grape was selected for the new wine, grown in the Torres family's Can Gomà estate on the northern boundary...Starting at €8.20
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Wonder la: A Brand in the Service of Fun
Sanal Kumar Velayudhan; Kochouseph ChittilappillyCase IVEY-9B14A004-EMarketing, StrategyThe performance of Wonderla, the leader in the amusement park industry in South India, for the year 2011/12 could not be better. It grew at 30 per cent with more than one million customers visiting each of its two parks in Kochi and Bangalore. It also completed the development of a three-star hotel in its Bangalore park. Its growth is creating challenges that it has not faced before. The chief executive officer is concerned with the issue of prio...Starting at €8.20
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Mother Dairy: Creating a National Footprint
Neena Sondhi; Supriya M. Kalla; Umashankar VenkateshCase IVEY-9B14A020-EMarketing, StrategyMother Dairy was created as a subsidiary of India’s National Dairy Development Board in 1974, with a mandate to leverage the capacities of small, village-based milk producers. After a very successful run as the major supplier of Delhi’s milk and dairy products, Mother Dairy is looking at an expanded national footprint as an essential strategy for growth. Milk is a commoditized product, so how can Mother Dairy create differentiation to move the co...Starting at €8.20