This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Catalog Advanced Search
11 items were found using the following search criteria
-
Should Mahindra Reva Strengthen Its Market Position in India
Jayanthi Ranjan; Sanchita Krishna; Shankar GopinathCase IVEY-9B16M126-EStrategyThe electric-vehicle market in India had never grown to its expected potential. Environmental uncertainties, structural challenges, lack of consumer awareness, and high costs all served as major deterrents to customer acceptance of electric cars. In 2014, Mahindra Reva launched the e2o, a completely revamped version of its previous electric vehicle, the Reva. Although the car was highly advanced and loaded with innovative features, sales remained...Starting at €8.20
-
Daimler: Reinventing Mobility
Siegel, R; Orleans, ACase SGSB-E642-EEntrepreneurshipIn 2017, significant changes were sweeping the global automotive industry: the rapid growth of electric vehicles, the race to develop commercially reliable autonomous cars and the ride-sharing phenomenon. Those trends were magnified by technological advancements around connectivity between drivers and their vehicles, as well as changes in consumer preferences, especially related to waning interest in car ownership. Additionally, China’s increasin...Starting at €8.20
-
Daimler: Reinventing Mobility - Teaching note
Siegel, R; Orleans, ATeaching Note SGSB-E642TN-EEntrepreneurshipIn 2017, significant changes were sweeping the global automotive industry: the rapid growth of electric vehicles, the race to develop commercially reliable autonomous cars and the ride-sharing phenomenon. Those trends were magnified by technological advancements around connectivity between drivers and their vehicles, as well as changes in consumer preferences, especially related to waning interest in car ownership. Additionally, China’s increasin...Starting at €0.00
-
Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma
Nitin GuptaCase IVEY-9B18A062-EMarketing, StrategyIn order to shift 30 per cent of the country’s transport fleet to electric by 2030, the Indian government had launched multiple programs to promote usage of hybrid and electric vehicles (EV) in the country and had agreed to provide various fiscal and non-Starting at €8.20
-
General Motors and the Electric Car Revolution: Boom or Bust
Daniel Doiron; John HigginsCase IVEY-9B19M049-EStrategyBy February 2019, General Motors Company (GM) had evolved into one of the three dominant North American automobile manufacturers, selling over 10 million vehicles annually. However, GM’s global market share had been declining over the previous 10–15 years due to intense competition in the small and mid-sized car segment from new entrants with a cost structure unlike global competitors and a product marketing strategy more focused on price than qu...Starting at €8.20
-
Ather Energy: Motivating India for Smart Electric Scooters
Nitin GuptaCase IVEY-9B20A013-EEntrepreneurship, MarketingIn June 2019, the Indian government's think tank, Niti Aayog, mandated that all new motorized two-wheelers with an engine capacity of up to 150 cubic centimetres (cc) would need to be electric-powered by 2025. The chief executive officer and co-founder of Ather Energy wholeheartedly supported this mandate, as his firm's objective was to develop India's first smart electric scooter. Despite his confidence in revolutionizing the concept of two-whee...Starting at €8.20
-
The New War of the Currents: The Race to Win the Electric Vehicle Market
Kraft, Tim; Alagesan, Suriyaprakash; Shah, JimitCase DARDEN-OM-1709-EService and Operations ManagementThe automobile industry is going through a dramatic change as electric vehicles (EVs) rapidly gain in popularity. Two companies in particular have dominated the EV market over the last decade: Tesla and Nissan. However, Nissan, despite its global presence and production capability, has lost significant market share to Tesla. Going forward, the company’s operational and strategic decisions are vital to its success in the EV market. Tesla, on the...Starting at €8.20
-
Rivian Charging Ahead
Laseter, Timothy M.; Sesia, AldoCase DARDEN-OM-1749Service and Operations ManagementIn fall 2021, start-up Rivian was poised to begin delivery of its first electrical vehicles (EVs) to external customers after several delays. The company had over 70,000 preorders for its R1T (pickup truck) and R1S (SUV) models. On November 11, the company went public, raising approximately $12 billion in the largest US IPO since Facebook. Early investors were bullish on Rivian. The company’s success would depend in part on the availability of ...Starting at €8.20
-
SustainAbilities: understand, align, innovate and commit to building a more sustainable world
IESE InsightDossier 75679Business Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and Change, Leadership and People ManagementThe time for talk has ended and the time for urgent action is now. And business must take the lead, first by understanding the scale and scope of the challenges ahead, then aligning operations and stakeholders accordingly, innovating bold and ambitious solutions, and making clear, measurable commitments toward a more sustainable world. Featuring interviews with John Elkington, a world authority on sustainable development, and Enric Asuncion, cofo...Starting at €15.00
-
IESE Business School Insight, 160. SustainAbilities
IESE InsightMagazine 75677Business Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People Management, Service and Operations ManagementThe time for talk has ended, the time for urgent action is now -- and business must take the lead. Featuring interviews with John Elkington, a world authority on sustainable development, and Enric Asuncion, cofounder and CEO of the electric vehicle charging startup Wallbox. Plus: Know this before negotiating your salary. Exclusive interviews with Suntory CEO Tak Niinami, award-winning economist Amartya Sen, and social entrepreneur Gopala Krishnan...Starting at €22.00