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48 items were found using the following search criteria
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Which Way Should You Grow (Spanish version)
Day, George S.Article HBS-F0407CStrategyKeeping a tight focus on your value proposition will light the way toward your company's most profitable growth strategy.Starting at €8.20
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Customer Value Propositions in Business Markets (Spanish version)
Anderson, James C.; Narus, James A.; Van Rossum, WouterArticle HBS-R0603FMarketingassuming that any favorable points of difference must be valuable for the customer. Drawing on the best practices of a handful of suppliers in business markets, the authors advocate a resonating focus approach. Suppliers can provide simple, yet powerfully captivating, consumer value propositions by making their offerings superior on the few elements that matter most to target customers, demonstrating and documenting the value of this superior pe...Starting at €8.20
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Customer Value Propositions in Business Markets
Anderson, James C.; Narus, James A.; Van Rossum, WouterArticle HBS-R0603F-EMarketingExamples of consumer value propositions that resonate with customers are exceptionally difficult to find. When properly constructed, value propositions force suppliers to focus on what their offerings are really worth. Once companies become disciplined about understanding their customers, they can make smarter choices about where to allocate scarce resources. The authors illuminate the pitfalls of current approaches, then present a systematic met...Starting at €8.20
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A Bundle of Pricing Options (Spanish version)
Bharadwaj, Neeraj; Gordon, John B.Case HBS-210S12MarketingTeach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Atlantic Computer, a leading player in the high-end server market, has detected a marketplace opportunity in the basic server segment. They have developed a new server, the Tronn, to meet the needs of this segment. In addition, they ha...Starting at €8.20
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Atlantic Computer: A Bundle of Pricing Options
Bharadwaj, Neeraj; Gordon, John B.Case HBS-2078-EMarketingTeach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Atlantic Computer, a leading player in tStarting at €8.20
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What Were They Thinking: Avoiding Common Management Mistakes
Pfeffer, JeffreyBook Chapter HBS-2524BC-EThis chapter introduces some common themes that have emerged as the author has contemplated common mistakes in how companies manage their people and their business in his weekly column for Business 2.0.Starting at €8.20
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Vertex Pharmaceuticals and the Cystic Fibrosis Foundation: Venture Philanthropy Funding for Biotech
Higgins, Robert F.; Kazan, BrentCase HBS-808005-EFinanceIn 2001, Vertex Pharmaceuticals Incorporated acquired the San Diego-based biotech company, Aurora Biosciences. The combination of Vertex's and Aurora's technologies would improve the flow of novel drug candidates into development. However, several questions related to the integration of Aurora into Vertex were still unresolved, the most pressing being Aurora's major collaboration with the Cystic Fibrosis Foundation (CFF). Were venture philanthrop...Starting at €8.20
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MySpace
Piskorski, Mikolaj Jan; Chen, David; Knoop, Carin-IsabelCase HBS-708499-EStrategyThe case, set in late 2007, examines what MySpace-the largest online social network-should do to respond to its agile competitor, Facebook. Since its inception MySpace had experienced phenomenal growth, acquiring 20 million members in its first 20 months of operation, and another 70 million a year later, to become the most visited website in the United States. Its growth stalled around mid-2007, just a few months after Facebook had released its p...Starting at €8.20
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Myspace, Teaching Note
Piskorski, Mikolaj JanTeaching Note HBS-708495-EStrategyTeaching Note for 708499.Starting at €0.00
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Can You Say What Your Strategy Is? (Spanish version)
Collis, David J.; Rukstad, Michael G.Article HBS-R0804EStrategyCan you summarize your company's strategy in 35 words or less? Would your colleagues express it the same way? Very few executives can honestly say yes to these simple questions. The thing is, companies with a clear, concise strategy statement - one that employees can easily internalize and use as a guiding light - often turn out to be industry stars. In this article, Harvard Business School's Collis and Rukstad provide a practical guide for craft...Starting at €8.20