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5 items were found using the following search criteria
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Wheaties: Reinvigorating an Iconic Brand (B)
Moore, Marian Chapman; Weinberg, AdamCase DARDEN-M-0829-EMarketingThe marketing manager and the Wheaties brand team launched a line extension they believed would bolster the legendary brand. Wheaties FUEL, a ready-to-eat cereal targeted specifically toward men and designed to help users "Prepare to Win" was introduced to consumers in September 2009, with a 360-degree campaign utilizing television, print, online, and in-store promotions to build awareness. By gaining buy-in early on from Peyton Manning, Kevin Ga...Starting at €5.74
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Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumer (Portuguese Version)
Pacheco Guimaraes, Pedro; Chandon, PierreCase INSEAD-5188PT-PPMarketingUnilever is a leading brand of detergent powder in Brazil, with a share price of 81%. Laercio Cardoso must decide (1) whether Unilever should divert money from its premium brands to reach the segment of low-income consumers, (2) whether Unilever can reposition and extend one of its current brands so that it does not have to launch a new brand , and (3) what price, product, promotion and distribution strategy would enable Unilever to deliver value...Starting at €8.20
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Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers - Teaching note
Pacheco Guimaraes, Pedro; Chandon, PierreTeaching Note INSEAD-5188TN-EMarketingTeaching note for the case 5188Starting at €0.00
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GE Appliances: Reshoring Manufacturing
Blankenship Jr., Charles P.Case DARDEN-S-0331-EStrategyThe General Electric Company’s (GE’s) iconic Appliances division enjoyed a significant role at the company throughout the 20th century, representing one of the most recognized engines of the GE brand. By the 21st century, GE had changed its focus to technStarting at €8.20
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Cinnamon: New Product Introduction
Siegel, Robert; Mirabile, DominicCase SGSB-SM357-EStrategyThis case explores the introduction of a new product that targets both new and existing segments of the investment management services market. Cinnamon, a discretionary investment management app, was founded in the United Kingdom in 2011. With the help of the team’s first product manager, Maria Pasquale (GSB ’11), Cinnamon navigated the new product introduction process: identifying unmet needs, developing value hypotheses, building a minimum vi...Starting at €8.20