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33 items were found using the following search criteria
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Brazil: Dealing with International Shocks
Li, WeiCase DARDEN-BP-0509-ECorporate GovernanceOn January 15, 1999, the Brazilian central bank, in the face of massive speculative attacks on the Brazilian real, decided to let the real float. In the foreign exchange markets, the real fell sharply. The Brazilian economy appeared to be entering a severe recession. The Brazilian financial crisis represented another fallen domino in the global contagion that had started in the summer of 1997 in Thailand. This case describes the set of macroecono...Starting at €8.20
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Vale SA
Lipson, Marc L.; Gholampour, VahidCase DARDEN-F-1633-EFinanceAt the start of 2010, major global iron ore producer Vale must choose one of three currencies in which to issue new bonds. While generally a good time for firms to issue debt, market conditions varied across countries and currencies. Students must calculate a hedged cost of funds for each currency and explore the conditions that give rise to differences in those costs. This case is used in Darden's first year course Financial Management and Polic...Starting at €8.20
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Turning Around a National Icon: Yara Branco at Tarbes S.A.
Mary Weil; Ken MarkCase IVEY-9B12C013-ELeadership and People Management, StrategyYara Branco has just joined Tarbes S.A., one of Brazil’s best-known technology firms, as its new CEO. She sees a crisis on the horizon and needs to find a way to communicate that change is necessary at the company. She must overcome several issues, including the fact that she is an outsider and that many insiders will not support the change effort. Branco needs to develop an appropriate communications strategy to begin her term as CEO. This requi...Starting at €8.20
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Proposed Merger of Perdigão and Sadia
James E. Hatch; Deborah TerayamaCase IVEY-9B12N005-EFinance, StrategyIn April 2009, Perdigão was contemplating the acquisition of Sadia and a merger of the two companies. The intended share-swap transaction between two of Brazil’s biggest food companies would allow Perdigão to dramatically grow its domestic and international market share, and become one of the world’s largest players in the food production industry, while driving up profit margins by benefiting from synergies. However, Sadia had very significant s...Starting at €8.20
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IESE Insight. Issue 14. Third Quarter 2012
IESE InsightMagazine REV-34-EInnovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyJay Rao (Babson) defines his terms, so that everyone understands exactly what is meant by the discipline of innovation, before trying to put it into practice. IESEs Carlos García Pont & Paulo Rocha e Oliveira reveal the barriers that prevent organizations from having a market mind-set, which is essential for maintaining a cycle of innovation. Robert G. Cooper (Michael G. DeGroote School of Business, McMaster University) identifies five vectors t...Starting at €22.00
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Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers - Teaching note
Pacheco Guimaraes, Pedro; Chandon, PierreTeaching Note INSEAD-5188TN-EMarketingTeaching note for the case 5188Starting at €0.00
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Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumer (Portuguese Version)
Pacheco Guimaraes, Pedro; Chandon, PierreCase INSEAD-5188PT-PPMarketingUnilever is a leading brand of detergent powder in Brazil, with a share price of 81%. Laercio Cardoso must decide (1) whether Unilever should divert money from its premium brands to reach the segment of low-income consumers, (2) whether Unilever can reposition and extend one of its current brands so that it does not have to launch a new brand , and (3) what price, product, promotion and distribution strategy would enable Unilever to deliver value...Starting at €8.20
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Metalfrio: Achieving Global Leadership in the Plug-in Commercial Refrigeration Industry
Alvaro Cuervo-Cazurra; Flavia De Magalhaes AlvimCase IVEY-9B13M012-EStrategyThe chief executive officer and chair of the board of directors of a company that designs, builds and sells consumer and commercial refrigeration products are trying to decide if the firm should expand in Asia and, if so, which method it should use. In recent years, Metalfrio has become a global leader in its industry by establishing manufacturing operations in Mexico, Turkey and Russia, as well as expanding within its home territory of Brazil, w...Starting at €8.20
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Taking André Rieu Productions to Brazil
Mark F. Peterson; Aycan KaraCase IVEY-9B12M118-EEntrepreneurship, StrategyAn entrepreneurial entertainment business is considering its possible entry into a new foreign market. The case does not, however, focus on the sales potential and financial considerations of entering Brazil. The company assesses these considerations by using fairly straightforward guidelines — its intuitive indications of interest based on DVD sales and attendance at performances elsewhere in the world and the availability of enough large venues...Starting at €8.20
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Peixe Urbano (B): From Founder to Turnaround CEO - Teaching Note
Rao, H; , Yin, LiTeaching Note SGSB-E494TN-EEntrepreneurshipThis case follows Julio Vasconcellos (MBA 2007) as he launches Peixe Urbano, a daily deals company in Brazil. Daily deals are coupons that offer savings at local merchants and are sold en masse to consumers by companies such as Peixe Urbano, Groupon, and Living Social. Vasconcellos and his team experience tremendous success with the model in Brazil, but are soon pressured to expand to neighboring countries as a result of the arrival of competit...Starting at €0.00