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Using Scenarios to Plan for Tomorrow
Rosenberg, MikeArticle ART-2079-EStrategyWhile business planners often resort to forecasting to estimate outcomes at some future point in time, the author believes forecasting has serious limitations and is not a reliable guide for the long-term future. Instead, he recommends scenario planning as a superior way of envisaging the future, in order to help managers see the business environment more clearly and make better strategic choices. Using the considerable experience of Shell in thi...Starting at €8.20