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Daimler: Reinventing Mobility
Siegel, R; Orleans, ACase SGSB-E642-EEntrepreneurshipIn 2017, significant changes were sweeping the global automotive industry: the rapid growth of electric vehicles, the race to develop commercially reliable autonomous cars and the ride-sharing phenomenon. Those trends were magnified by technological advancements around connectivity between drivers and their vehicles, as well as changes in consumer preferences, especially related to waning interest in car ownership. Additionally, China’s increasin...Starting at €8.20
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Daimler: Reinventing Mobility - Teaching note
Siegel, R; Orleans, ATeaching Note SGSB-E642TN-EEntrepreneurshipIn 2017, significant changes were sweeping the global automotive industry: the rapid growth of electric vehicles, the race to develop commercially reliable autonomous cars and the ride-sharing phenomenon. Those trends were magnified by technological advancements around connectivity between drivers and their vehicles, as well as changes in consumer preferences, especially related to waning interest in car ownership. Additionally, China’s increasin...Starting at €0.00
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AB InBev: Brewing an Innovation Strategy - Teaching note
Siegel, R; Orleans, ATeaching Note SGSB-E643TN-EEntrepreneurshipAB InBev, the world’s largest beer company, faced serious challenges in 2017. First, large food and beverage companies were under-pressure due to shifting consumer preferences towards healthier products and increasing price pressure from retailers. The beer category, in particular, showed signs of stagnation in developed markets, such as the United States and Europe. Moreover, several major trends – e.g. localization of consumption and rise of cr...Starting at €0.00