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Uber: Competing Globally
MacKay, Alexander J.; Migdal, Amram; Masko, JohnCase HBS-720404-EStrategyThis case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (United States), Bogot (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each instance, the case includes information about Uber's strategy in that market, existing regulations on taxis and transportation in each market, the reactions of competitors and re...Starting at €8.20
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Luckin Coffee (B): Revelations of Fraud
Casadesus-Masanell, Ramon; Elterman, KarenCase HBS-721371-EStrategyThis case describes revelations of fraud at Luckin Coffee, beginning with an anonymous report in January 2020 and continuing with the company's admission in April 2020 that it had inflated its revenues by 2.2 billion RMB ($310 million), almost half its reported revenue, in the last three quarters of 2019. It was later found that Luckin had arranged false transactions at many of its stores, and that it had sold tens of millions of cups of coffee (...Starting at €5.74
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Kerry Group: Inspiring Food, Nourishing Life
Reinhardt, Forest L.; Alvarez, Jose B.; McLoughlin, Damien; Labruyere, ToniaCase HBS-721019-EStrategyThe Irish company Kerry Group, one of the leading global players in the taste and nutrition industry, wants to ensure its future growth in developing and developed markets. Founded in 1972 as a dairy cooperative, it had grown into a provider of taste and nutrition solutions through many acquisitions, but also through organic growth. In 2020, Kerry rolled out its new sustainability strategy, "Beyond the Horizon", with the goal of reaching 2 billio...Starting at €8.20
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NTT DOCOMO's Race to 5G
Alcacer, Juan; Melcher, Horst; Kanno, AkikoCase HBS-720413-EStrategyWhat new services could they offer? Should they target corporate customers? Can NTT DOCOMO return to a sustainable growth path through 5G? How can they capture a larger share of the value created through 5G enabled internet ecosystems?Starting at €8.20
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Forbidden City: Launching a Craft Beer in China, Teaching Note
Bartlett, Christopher A.; Carlson, CaroleTeaching Note HBS-920560-EStrategyTeaching note for case 920559.Starting at €0.00
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Unilever's Lifebuoy in India: Implementing the Sustainability Plan
Bartlett, Christopher A.Case HBS-914417-EStrategyUnilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable Living Program (USLP), a set of bold environmental and social objectives that he has integrated into the heart of the company's global strategy. In contrast to most corporate social res...Starting at €8.20
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Recruiting Andrew Yard (A)
Hall, Brian J.; Bennett, Nicole; del Nido, SaraCase HBS-911028-EStrategyThis case describes a compensation negotiation between a global HR director and a candidate for a high-level executive position. The situation becomes awkward when the candidate feels insulted because he is given a monetary incentive to join the company more quickly than originally planned. The case provides an opportunity to analyze negotiation strategy and the importance of emotional intelligence and effective interpersonal communication during...Starting at €8.20