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It's the Thoughts that Count (Spanish version)
Ofek, Elie; Riis, Jason; Hamilton, PaulCase HBS-513S30Marketingselecting a target application for the launch of an innovation; determining the importance of having a big name partner for the launch by an unknown start-up; considering the wisdom of taking a B2C rather than B2B approach with a novel technology; using analogous products to forecast demand and sales for a new technology.Starting at €8.20
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Michael Phelps: "It's Okay to Not Be Okay"
Groysberg, Boris; Knoop, Carin-Isabel; Norris, MichaelCase HBS-421044-ELeadership and People ManagementIn 2020, Michael Phelps, the most decorated Olympian of all time, with 28 medals in various swimming events, was now retired. As he looked back on his 20+ year athletic career, he considered what had gone into making him the greatest of all time-the highs and lows, successes and struggles. He had lived with mental health issues for much of his life, going public with his struggles in 2015, when he talked about his depression and suicidal thoughts...Starting at €8.20
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AIME High: A Social Entrepreneur's Moon Shot
Bartlett, Christopher A.Case HBS-919411-EDescribes the entrepreneurial leadership of Jack Manning Bancroft (JMB), a young Australian Indigenous university student who created the Australian Indigenous Mentoring Experience (AIME), a nonprofit organization he formed to respond to the problem of Indigenous high school students completing high school at less than half the rate of non- Indigenous students. The case traces the strategic, organizational and cultural challenges JMB faced in bui...Starting at €8.20
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Resuscitating Monitter
Edelman, Benjamin; Sun, WeiCase HBS-915027-EEntrepreneurshipAfter a Twitter API change and policy change block his fledling startup, solo entrepreneur Alex Holt evaluates his options. Should he double-down with a major investment in new servers, rewriting his app from scratch, and charging users for a service that had prided itself on being free? Or give up and admit defeat? Was there any middle ground?Starting at €8.20
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From Little Things Big Things Grow: The Clontarf Foundation Program for Aboriginal Boys (B)
McFarlan, F. Warren; Vitale, Michael R.Case HBS-913416-EThis case focuses on the growth of an innovative non-profit institution that motivates aboriginal children to attend school by harnessing their love of football.Starting at €5.74
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Fairstar Heavy Transport, Teaching Plan
Subramanian, Guhan; Krontiris, CharlotteTeaching Note HBS-913045-EThis case traces the efforts of Fairstar Heavy Transport, a heavy marine transportation company, to secure a contract associated with the development of the Greater Gorgon gas fields off the coast of Australia. It examines Fairstar's approach to a highly regimented bidding process, focusing on the interplay between the company's bid and its long-term position in a changing competitive landscape. In (B) and (C) sequels, the case reviews Fairstar C...Starting at €0.00
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Fairstar Heavy Transport (C)
Subramanian, Guhan; Ghosh, RheaCase HBS-911043-ESupplements the (A) and (B) case.Starting at €5.74
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Fairstar Heavy Transport (A)
Subramanian, Guhan; Ghosh, RheaCase HBS-911036-ETo maximize their effectiveness, color cases should be printed in color. In 2009, the small heavy marine transport company Fairstar entered into bidding on one of the largest contracts in the history of the industry. Chronicles the company's year-long tendering process, leading up to a final make-or-break meeting.Starting at €8.20