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How Stories Drive Growth: HSN
Aaker, J; Schifrin, DCase SGSB-M348B-EMarketingStories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. Set in 2014, the case explores how stories can drive the growth of a company, focusing on HSN Inc., the $3 billion interactive, multi-channel retailer. When Mindy Grossman became CEO of HSN in 2006, she had three major challenges: create a new story for a 30-year old company t...Starting at €8.20
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Atmel: Igniting the B2c in B2B
Shiv, B; Hoyt, DCase SGSB-M360-EMarketingAtmel Corporation is a manufacturer of semiconductors (chips). It is an engineering-driven business-to-business company, and prior to 2012 its marketing was largely limited to preparation of specifications, launching new products, and trade shows. In 2012, it hired Sander Arts as Vice President of Marketing. Arts was not an engineer, and had very different ideas about how marketing could add value to the company. For instance, he believed tha...Starting at €8.20
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Atmel: Igniting the B2C in B2B -Teaching Note
Shiv, Baba; Hoyt, DavidTeaching Note SGSB-M360TN-EMarketingAtmel Corporation is a manufacturer of semiconductors (chips). It is an engineering-driven business-to-business company, and prior to 2012 its marketing was largely limited to preparation of specifications, launching new products, and trade shows. In 2012, it hired Sander Arts as Vice President of Marketing. Arts was not an engineer, and had very different ideas about how marketing could add value to the company. For instance, he believed tha...Starting at €0.00
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Servicomed
Torres Bandera, PedroCase IIST-CI-61Accounting and ControlEl caso trata sobre una empresa de servicios de vigilancia, que se diversifica creando un nuevo servicio de limpieza. Después de el primer año de vida de este nuevo negocio, el dueño desea conocer su rentabilidad. El Responsable de la nueva línea de negocio realiza un primer informe sobre el resultado del primer año. El caso deja en manos del comité de dirección el análisis y la discusión de este informe para conocer si esta preparado de la form...Starting at €8.20
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Depreciation at Deutsche Lufthansa AG
Anne Beyer, Jaclyn ForoughiCase SGSB-A224-EAccounting and ControlAs one of the most highly capital-intensive industries, airlines require a substantial investment in physical assets to fund operations. These assets, characterized by property, plant, and equipment (PP&E) on the balance sheet, typically comprise more than half of the total assets of an airline. As a result, depreciation of these assets constitutes a major operating expense. Although methods and estimates used for determining depreciation expe...Starting at €8.20
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Exercise 1: Business Characteristics and Financial Statement Relationships
Maureen McNichols, Jaclyn ForoughiCase SGSB-A211-EAccounting and ControlEffective financial statement analysis requires an understanding of a firm’s economic characteristics. The relations between various financial statement items provide evidence of many of these economic characteristics. This case presents the “common-size” condensed annual (2012) balance sheet and income statements for five firms in the Software and Services industry, a subset of the Information Technology sector, and four firms in the Retailing...Starting at €8.20
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Exercise 1: Business Characteristics and Financial Statement Relationships - Teaching Note
Maureen McNichols, Jaclyn ForoughiTeaching Note SGSB-A211TN-EAccounting and ControlEffective financial statement analysis requires an understanding of a firm’s economic characteristics. The relations between various financial statement items provide evidence of many of these economic characteristics. This case presents the “common-size” condensed annual (2012) balance sheet and income statements for five firms in the Software and Services industry, a subset of the Information Technology sector, and four firms in the Retailing...Starting at €0.00
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Exercise 2: Industry Characteristics and the Statement of Cash Flows
Maureen McNichols, Jaclyn ForoughiCase SGSB-A212-EAccounting and ControlDifferent industries present different trends in cash flows. At the same time, firms within the same industry but at different stages of the firm or product life cycle will have significantly different breakdowns for each section of the cash flow statement. This case presents common-size statements of cash flows for 10 firms in various industries. All amounts in the common-size statements of cash flows are expressed as a percentage of cash ...Starting at €8.20
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Exercise 2: Industry Characteristics and the Statement of Cash Flows - Teaching Note
Maureen McNichols, Jaclyn ForoughiTeaching Note SGSB-A212TN-EAccounting and ControlDifferent industries present different trends in cash flows. At the same time, firms within the same industry but at different stages of the firm or product life cycle will have significantly different breakdowns for each section of the cash flow statement. This case presents common-size statements of cash flows for 10 firms in various industries. All amounts in the common-size statements of cash flows are expressed as a percentage of cash ...Starting at €0.00
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Exercise 3: Earnings Management and the Financial Statement
Maureen McNichols, Jaclyn ForoughiCase SGSB-A213-EAccounting and ControlEffective financial statement analysis allows for the identification of lower quality earnings and potential earnings management. This case contains two separate cases within the Management Services and Information Technology Services industries. Each case presents a series of clues along with originally reported common-size financial statements and selected notes compiled from the financial statements for two competing firms in these two indus...Starting at €8.20