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Branding Yoga
Deshpande, Rohit; Herman, Kerry; Lobb, AnnelenaCase HBS-512025-EMarketingYoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the yoga community say it is a religious and/or spiritual practice and as such should not be claimed as intellectual property.Starting at €8.20
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Hypothesis-Driven Entrepreneurial Management
Leschly, StigCase HBS-820090-EEntrepreneurshipThe case assembles texts giving perspectives on the Great Depression by Franklin Delano Roosevelt, John Maynard Keynes, Milton Friedman, Anna Schwartz and Ben Bernanke. This should allow for a discussion of the role of fiscal and monetary policies in reaching and escaping outcomes in which the interest rate is close to zero for a long time.Starting at €8.20
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Barry's
Leschly, Stig; Fubini, David G.; Whelan, KelleighCase HBS-821091-EEntrepreneurshipStarting at €8.20
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Enigmo
Kominers, Scott Duke; Sato, Nobuo; Kanno, AkikoCase HBS-821097-EEntrepreneurshipStarting at €8.20
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Andela: Africa's AWS for Talent
Elkins, Caroline; Khanna, Tarun; Kim, Joyce J.Case HBS-321113-EEntrepreneurshipFive years after the company's founding, Andela, a company that built and trained remote engineering teams, became arguably Africa's greatest technology unicorn. By January 2019, Andela raised $100 million in Series D funding. As Andela looked to scale inStarting at €8.20
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NextView Ventures, Teaching Note
Tango, JoTeaching Note HBS-821078-EEntrepreneurshipTeaching note for case 821031.Starting at €0.00