This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Teaching Note
Quelch, John A.; Beckham, HeatherTeaching Note HBS-4184-EMarketingTeaching Note to 4183Starting at €0.00
-
Manchester Products: A Brand Transition Challenge, Teaching Note
Quelch, John A.; Beckham, HeatherTeaching Note HBS-4044-EMarketingLarge, Brand Transition Teaching Note for 4043Starting at €0.00
-
The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues, Teaching Note
Cespedes, Frank V.; Winig, Laura; Lovelock, Christopher H.Teaching Note HBS-2511-EMarketingTeaching Note for 2510Starting at €0.00
-
Saxonville Sausage, Teaching Note
Moore, Kate; Badame, DianeTeaching Note HBS-2086-EMarketingTeaching Note to (2085).Starting at €0.00
-
Rosewood Hotels and Resorts: Branding to Increase Customer Profitability and Lifetime Value, Teaching Note
Dev, Chekitan S.; Stroock, Laure MougeotTeaching Note HBS-2088-EMarketingTeaching Note to (2087). There is a Customer Lifetime Value tool designed to accompany the case. There is no charge to you to use this online tool with your students--it is included with the purchase of the case. If you wish to review it or provide it to your students use this web address: http://hbsp.harvard.edu/multimedia/flashtools/cltv/index.htmlStarting at €0.00
-
Natureview Farm, Teaching Note
Fleming, Karen Martinsen; Bonner, Greg; Reinbergs, IndraTeaching Note HBS-2074-EMarketingTeaching Note to (2073). There is a Channel Margins Tool designed to accompany the case. There is no charge to you to use this online tool with your students--it is included with the purchase of the case. If you wish t review it or provide it to your students use this web address: http://hbsp.harvard.edu/multimedia/flashtools/channelmargins/index.htmlStarting at €0.00
-
Atlantic Computer: A Bundle of Pricing Options, Teaching Note
Bharadwaj, Neeraj; Gordon, John B.Teaching Note HBS-2079-EMarketingTeaching Note to (2078). There is a Pricing Marginal Math tool designed to accompany the case. There is no charge to you to use this online tool with your students--it is included with the purchase of the case. If you wish to review it or provide it to your students use this web address: http://hbsp.harvard.edu/multimedia/flashtools/pricing/index.htmlStarting at €0.00
-
Fashion Channel: Market Segmentation, Teaching Note
Stahl, WendyTeaching Note HBS-2076-EMarketingTeaching Note to (2075). There is a Segmentation tool designed to accompany the case. There is no charge to you to use this online tool with your students--it is included with the purchase of the case. If you wish to review it or provide it to your students use this web address: https://www.hbsp.harvard.edu/multimedia/segmentation/index.htmlStarting at €0.00
-
Mountain Man Brewing Co.: Bringing the Brand to Light, Teaching Note
Kindley, James T.; Abelli, Heide; Reinbergs, IndraTeaching Note HBS-2072-EMarketingTeaching Note to (2067). There is a Web Metrics tool designed to accompany the case. There is no charge to you to use this online tool with your students--it is included with the purchase of the case. If you wish to review it or provide it to your students use this web address: http://hbsp.harvard.edu/multimedia/flashtools/breakeven/index.htmlStarting at €0.00
-
On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe
Winig, Laura; Laidler-Kylander, Nathalie; Strauss, StevenCase HBS-KS1119-EMarketingEuropean municipalities, eager to increase the use of environmentally friendly forms of public transportation, offered bicycle sharing programs as adjuncts to their public transportation systems. This case focuses on the bicycle sharing systems in three mid-sized European cities: Mainz, Germany, Lille, France and Antwerp, Belgium. The case describes the market segments within each city and lays out the marketing mix variables-the 4Ps (product, pr...Starting at €8.20