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Moderna (A)
Iansiti, Marco; Lakhani, Karim R.; Mayer, Hannah; Herman, KerryCase HBS-621032-EService and Operations ManagementInstructors should consider the timing of making videos available to students, as they may reveal key case details. In summer 2020, Stephane Bancel, CEO of biotech firm Moderna, faces several challenges as his company races to develop a vaccine for COVID-19. The case explores how a company builds a digital organization, and leverages artificial intelligence and other digital resources to speed its operations, manage its processes and ensure qual...Starting at €8.20
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Bayern Munich in China, Teaching Note
Lakhani, Karim R.; Schmidt, Sascha L.Teaching Note HBS-619037-EService and Operations ManagementTeaching note for case 617025.Starting at €0.00
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Flashion: Art vs. Science in Fashion Retailing
Ferreira, Kris; Lakhani, Karim R.Case HBS-617059-EService and Operations ManagementKate Wilson, retail analytics manager at Flashion-a fashion flash-sale site-is tasked with developing analytics to optimize pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing, can Wilson provide new insights?Starting at €8.20
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Bayern Munich in China
Lakhani, Karim R.; Schmidt, Sascha L.; Norris, Michael; Herman, KerryCase HBS-617025-EService and Operations ManagementIn 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fanbase?Starting at €8.20
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Open Innovation at Siemens, Teaching Note
Lakhani, Karim R.; Friar, GretaTeaching Note HBS-615058-EService and Operations ManagementTeaching note for case 613100.Starting at €0.00
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Nivea (A) and (B), Teaching Note
Lakhani, Karim R.; Friar, GretaTeaching Note HBS-615057-EService and Operations ManagementTeaching Note for case 612066.Starting at €0.00
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The Thermostat Industry: Transformation from Analog to Digital
Lakhani, Karim R.; Herman, Kerry; Snively, ChristineCase HBS-615038-EService and Operations ManagementThis note examines the evolution of the thermostat industry as it transitioned from analog to digital technologies. It presents an overview of key industry participants and the shift in value creation and value capture models for firms.Starting at €8.20
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Netflix: Designing the Netflix Prize (B)
Lakhani, Karim R.; Cohen, Wesley M.; Ingram, Kynon; Kothalkar, Tushar; Kuzemchenko, Maxim; Malik, SantoshCase HBS-615025-EService and Operations ManagementThis supplemental case follows up on the Netflix Prize Contest described in Netflix: Designing the Netflix Prize (A). In the A case, Netflix CEO Reed Hastings must decide how to organize a crowdsourcing contest to improve the algorithms for Netflix's movie recommendation software. The B case follows the contest from the building of the platform in 2006 to the awarding of the highest prize in 2009. The B cause also considers the aftermath of the c...Starting at €5.74
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Netflix: Designing the Netflix Prize (A)
Lakhani, Karim R.; Cohen, Wesley M.; Ingram, Kynon; Kothalkar, Tushar; Kuzemchenko, Maxim; Malik, Santosh; Meyn, Cynthia; Friar, Greta; Pokrywa, Stephanie HealyCase HBS-615015-EService and Operations ManagementIn 2006, Reed Hastings, CEO of Netflix, was looking for a way to solve Netflix's customer churn problem. Netflix used Cinematch, its proprietary movie recommendation software, to promote individually determined best-fit movies to customers. Hastings deterStarting at €8.20