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Glovo 1.0: Iniciando un nuevo modelo de negocio en el ultra-competitivo mercado de la última milla
Tapia Pagès, Albert; Carenzo, Mathieu; Ricart, Joan EnricCase SM-1683Decision Analysis, Entrepreneurship, Information Technologies, Leadership and People Management, Marketing, Service and Operations Management, StrategyEn el contexto de la revolución digital y el uso masivo de dispositivos inteligentes conectados a Internet, los hábitos de consumo han cambiado radicalmente. Actualmente, una gran parte de la población compra desde su casa, y los consumidores pueden comparar y elegir productos entre una gran variedad de opciones y vendedores, por lo que la competencia es feroz. Las empresas locales, como los restaurantes, ya no compiten solo con la tienda de al l...Starting at €8.20
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Fórum Universal de las Culturas - Barcelona 2004
Lluch, María; Ribera, Jaume; Ricart, Joan EnricCase P-1069Service and Operations ManagementEn este documento se ha descrito cómo se realizó el Fórum Universal de las Cultures Barcelona 2004, desde sus inicios a finales de 1996, cuando sólo era una idea muy poco definida, hasta el 2004, cuando finalmente tubo lugar el acontecimiento, y operó durante 141 días, desde el 9 de mayo al 26 de septiembre. El caso plantea las distintas medidas a tomar para organizar un gran acontecimiento: búsqueda de patronos, financiación y estructuración de ...Starting at €8.20
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Introduction to Probability
Ricart, Joan EnricTechnical Note TMN-155-EDecision Analysis, Finance, Service and Operations ManagementLa nota contiene una sencilla introducción a la probabilidad desde una perspectiva no matemática. Se empieza con la definición de los conceptos básicos y los distintos enfoques para definir la probabilidad. Seguidamente se cubren las reglas básicas con un análisis más extensivo de los conceptos de independencia y probabilidad condicional. Finalmente se presentan las distribuciones discretas de probabilidad. (Also available in English).Starting at €8.20
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Glovo 2.0: Pivoting to a new Business Model
Tapia Pagès, Albert; Carenzo, Mathieu; Ricart, Joan EnricCase SM-1684-ECorporate Governance, Decision Analysis, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, Service and Operations Management, StrategyThe last-mile food-delivery market is on the rise. The trend is clear: every day, more people are using apps to buy things and order food from their mobile phone. Local restaurants and other businesses have seen an opportunity to sell their products and services to a market that, until recently, was unattainable. More and more competitors have entered this sector but only a few survive for long. Relying on a competitive business model seems to be...Starting at €8.20
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El desarrollo de partenariados público-privado: El Grupo Abertis - Nota del instructor
Kordecka, Izabela; Ricart, Joan EnricTeaching Note SMT-79Service and Operations ManagementSoporte didáctico para el uso del caso en los programas MBA y programas para directivosStarting at €0.00
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The Dealings Behind a Services Outsourcing Experience: The Case of SELLBYTEL Singular
Agnese, Pablo; Ricart, Joan EnricCase AD-312-EKnowledge and Communication, Service and Operations ManagementWith the advent of globalization and global communication, Spain provides an interesting location to do business offshore. A wage level that lags behind other developed countries, as well as its geographical location and culture, make the country a natural choice for firms considering an offshoring location.Starting at €8.20
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The Double Advantage of Public-Private Partnerships
Berrone, Pascual; Ricart, Joan Enric; Ferradans, Hugo; Rodríguez, Miguel; Salvador, Jordi; Tadelis, Steven; Vives, XavierDossier DOS-34-EFinance, Service and Operations Management, StrategyThe opportunities for value creation double with PPPs. This dossier will help you ace the game.Starting at €15.00
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Tesla en la década del 2020: el momento decisivo para el "plan maestro"
Berrone, Pascual; Caldart, Adrian; Ricart, Joan Enric; Sastre Boquet, IsaacCase SM-1707Innovation and Change, Service and Operations Management, StrategyFundada en el 2003 y encabezada por el tan admirado como polémico Elon Musk, Tesla se convirtió en el 2020 en el fabricante de automóviles con mayor capitalización bursátil y en el líder global del mercado de coches eléctricos. ¿Estaba esta valoración justificada? El caso presenta una panorámica general de la industria del automóvil (con sus principales actores, cifras económicas y modelos de negocio) antes de revisar al detalle la historia de T...Starting at €8.20
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Tesla in the 2020s: Moment of Truth for the "Master Plan" (French Version)
Berrone, Pascual; Caldart, Adrian; Ricart, Joan Enric; Sastre Boquet, IsaacCase SM-1707-FRInnovation and Change, Service and Operations Management, StrategyFounded in 2003, and headed by the admired - and controversial - Elon Musk, in 2020 Tesla had become the automaker with the highest market capitalization, and the global leader of the electric car market. Was this valuation justified? The case presents a panorama of the automotive industry (discussing its main actors, business figures, and business models) before reviewing Tesla's company history in detail. In less than 20 years Tesla had gone fr...Starting at €8.20
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Sky Airline: Business Model Transformation and Future Challenges
Tarzijan, Jorge; Koliatic, Matko; Ricart, Joan EnricCase SM-1682-EDecision Analysis, Innovation and Change, Leadership and People Management, Service and Operations Management, StrategySky Airline (Sky or the Company) had a traditional Full Service Carrier (FSC) business model (BM), under which the Company was struggling financially, mainly because it was competing with a more efficient airline: LATAM, the leader in the aviation industry in South America. To differentiate from competition and take advantage of value migration in the industry, Sky transformed its FSC model into a low cost carrier model (LCC). The transformation ...Starting at €8.20