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Can One Business Unit Have 2 Revenue Models? (HBR Case Study and Commentary)
Bertini, Marco; Tavassoli, NaderArticle HBS-R1503K-EStrategyPeter Noll, a pharmaceutical company division chief, ponders the varying business models of two units that have just merged. Both have for years employed flexible, inventive strategies to good effect, but Noll is inclined to impose a single model on the combined entity. The two unit heads, however, make compelling arguments for being left to do their business as usual. What choice should Noll make? Expert commentary comes from Bodo Eickhoff, of R...Starting at €8.20
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Can One Business Unit Have Two Revenue Models (Commentary for HBR Case Study)
Bertini, Marco; Tavassoli, NaderArticle HBS-R1503Z-EStrategyPeter Noll, a pharmaceutical company division chief, ponders the varying business models of two units that have just merged. Both have for years employed flexible, inventive strategies to good effect, but Noll is inclined to impose a single model on the combined entity. The two unit heads, however, make compelling arguments for being left to do their business as usual. What choice should Noll make? Expert commentary comes from Bodo Eickhoff, of R...Starting at €8.20
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The Upstart's Assault (Commentary for HBR Case Study)
Bertini, Marco; Kumar, NirmalyaArticle HBS-R1007Z-EStrategyTelZip, a small mobile-network operator, has decided to shake up the European telecommunications market by offering "free forever" broadband service to customers who sign a long-term contract with the company. Meridicom, the dominant industry player, must decide how to respond. Joe Ulan, the incumbent's new chief marketing officer, gets conflicting advice: The product division heads don't like the idea of discounting their products or even of wor...Starting at €8.20
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Can One Business Unit Have Two Revenue Models (HBR Case Study)
Bertini, Marco; Tavassoli, NaderArticle HBS-R1503X-EStrategyPeter Noll, a pharmaceutical company division chief, ponders the varying business models of two units that have just merged. Both have for years employed flexible, inventive strategies to good effect, but Noll is inclined to impose a single model on the combined entity. The two unit heads, however, make compelling arguments for being left to do their business as usual. What choice should Noll make? Expert commentary comes from Bodo Eickhoff, of R...Starting at €8.20
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The Upstart's Assault (HBR Case Study and Commentary)
Bertini, Marco; Kumar, NirmalyaArticle HBS-R1007R-EStrategyTelZip, a small mobile-network operator, has decided to shake up the European telecommunications market by offering "free forever" broadband service to customers who sign a long-term contract with the company. Meridicom, the dominant industry player, must decide how to respond. Joe Ulan, the incumbent's new chief marketing officer, gets conflicting advice: The product division heads don't like the idea of discounting their products or even of wor...Starting at €8.20
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The Upstart's Assault (HBR Case Study)
Bertini, Marco; Kumar, NirmalyaArticle HBS-R1007X-EStrategyTelZip, a small mobile-network operator, has decided to shake up the European telecommunications market by offering "free forever" broadband service to customers who sign a long-term contract with the company. Meridicom, the dominant industry player, must decide how to respond. Joe Ulan, the incumbent's new chief marketing officer, gets conflicting advice: The product division heads don't like the idea of discounting their products or even of wor...Starting at €8.20