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Transparency, Traceability, and Compliance in Uniqlo’s Global Value Chain
Manolito Hibanada; Ari Van Assche; Hinrich VossCase IVEY-W27299-EStrategyIn January 2021, the Japanese fashion company Uniqlo was accused of using forced labour in its supply chains. Various news reports had been claiming that Uyghur Muslims were being detained and forced to work on cotton farms, production factories, and processing facilities in China’s Xinjiang Uyghur Autonomous Region. The United States Customs and Border Protection claimed that Uniqlo was not able to fully demonstrate that its products and inputs ...Starting at €8.20
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Desi Hangover: Circular Transition of a Conscious Fashion Brand
Servjaeta VermaCase IVEY-W27249-EEntrepreneurship, StrategyDesi Hangover, an Indian company empowering artisans to manufacture handcrafted leather footwear, was a finalist at Lakmé Fashion Week in 2020 in the category of Circular Changemakers. The chief executive officer had a dream of establishing his company as a leading circular economy fashion brand, and now he had a chance to pitch his vision of the future. But his core team had reservations and worried about the cost and risk of transitioning fully...Starting at €8.20
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Lavazza: The Challenges of Foreign Market Entry in a Brand-Intensive Industry
Soni Jha; Solon Moreira; Ram MudambiCase IVEY-W27255-EEntrepreneurship, StrategyLuigi Lavazza SpA (Lavazza) was the largest coffee maker in Italy and the seventh-largest coffee roaster in the world. Despite its success in global markets, Lavazza was finding it difficult to make its mark in the United States. After establishing its North American subsidiary in 1989, Lavazza entered the US market in the 1990s with strategic partnerships with restaurants and hotels to cater to US consumers. But even as a strong global brand wit...Starting at €8.20
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Ambuja Cement Foundation: Measuring the Impact of CSR Projects
Sujata Mukherjee; Santana PathakCase IVEY-W27383-EStrategyBy the end of 2020, Ambuja Cement Foundation, the corporate social responsibility arm of Ambuja Cements Ltd., based in Mumbai, India, had been uplifting its communities through social development goals for the past 25 years. The specific focus of its activities had been water harvesting, agriculture development skills training, health, and education. However, the foundation faced the consistent challenge of measuring the impact of its corporate s...Starting at €8.20
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Ambuja Cement Foundation: Measuring the Impact of CSR Projects - Teaching Note
Santana Pathak; Sujata MukherjeeTeaching Note IVEY-W27384-EStrategyTeaching note for product W27383.Starting at €0.00
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QualityKiosk: Sales Force Design for Anabot - Teaching Note
Sreeram Sivaramakrishnan; Anuroop KrishnaTeaching Note IVEY-W28436-EMarketing, StrategyTeaching note for product W28435.Starting at €0.00
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Shandong Linglong Tyre Co.: Greening the Supply Chain - Teaching Note
Yunting Feng; Qinghua Zhu; Ning Su; Stephan VachonTeaching Note IVEY-W29880-EStrategyTeaching note for product W29879.Starting at €0.00
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LetsShave: Selecting A Product-Centric Versus Promotion-Centric Strategy
Rakesh Gupta; Amit Shukla; Joel Joseph; Kuvam UppalCase IVEY-W26675-EEntrepreneurship, StrategyChanging socio-economic trends led to the emergence of the men’s grooming segment in India. With the rise of e-commerce, the progression of social media, and growing awareness among men towards their personal grooming, a number of start-ups emerged in a category once dominated only by established players like Gillette. One such start-up was LetsShave, which was founded by Sidharth Oberoi in 2015 and catered to men’s shaving and grooming needs by ...Starting at €8.20
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Axis Bank: Calibrating CSR Initiatives for Sustainable Future
Samir Barua; Mahendra GujarathiCase IVEY-W27059-EStrategyAxis Bank was the fifth-largest bank in India, one of the world’s fastest-growing economies. In 2006, the bank set up a trust, Axis Bank Foundation, to manage its corporate social responsibility (CSR) initiatives. In Phase 1 of its CSR journey, it had followed three of the Millennium Development Goals of the United Nations and achieved the mission of “generating one million livelihoods in a sustainable manner,” ahead of schedule. Encouraged by th...Starting at €8.20
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PolicePrep (French Version)
Stewart Thornhill; Deland JessopCase IVEY-W31023-FREntrepreneurship, StrategyThree friends start a business together upon graduation from an MBA program. Two start full-time jobs while the third, Deland Jessop, works on the business. One year later, Jessop must decide whether to continue trying to develop the business or take a salaried position. The outstanding issue of equity among the partners also needs resolution. Students have the opportunity to evaluate the business opportunity, while also evaluating the pros and c...Starting at €8.20