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PolicePrep (French Version)
Stewart Thornhill; Deland JessopCase IVEY-W31023-FREntrepreneurship, StrategyThree friends start a business together upon graduation from an MBA program. Two start full-time jobs while the third, Deland Jessop, works on the business. One year later, Jessop must decide whether to continue trying to develop the business or take a salaried position. The outstanding issue of equity among the partners also needs resolution. Students have the opportunity to evaluate the business opportunity, while also evaluating the pros and c...Starting at €8.20
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Equitel: The Battle for Mobile Money in Kenya (French Version)
Mazzacani, Giovanni Maria; Lago, AlejandroCase P-1153-FRFinance, StrategyThe case describes the competitive situation in the telecom and mobile money industry in Kenya after 2014. It also presents the strategic options for Equity Bank, the largest retail bank in Kenya, to enter the market as a mobile virtual network operator (MVNO) and challenge the dominant position of Safaricom, the homegrown dominant operator. The entrance of Equity Bank (considered "another 500-pound gorilla") could mean a newly competitive landsc...Starting at €8.20
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God is Brazilian: Turning Alcohol Into Fuel (French Version)
Giordano, Paola; Sanchez, Felix; Rahnema Alavi, AhmadCase SM-1654-FRDecision Analysis, Innovation and Change, StrategyIn September 1979, while Brazil is treading the uncertain and dangerous waters of an oil crisis that has exacerbated the country's balance of payment, Mario Garnero, the president of the National Association of Automotive Vehicle Manufacturers (ANFAVEA), is desperately looking for an escape to avoid the imminent threat of gasoline rationing and to contain the oil dependency of his country. The idea of developing a local ethanol industry and to pr...Starting at €8.20
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Introduction to Personnel Management: Rules of thumb (French Version)
Stein, Guido; Cervantes, Ángel; Cuadrado, MartaTechnical Note DPON-121-FRInnovation and Change, Leadership and People Management, StrategyThis technical note aims to acquaint readers with the main personnel management policies found in enterprises. It is intended not to be exhaustive but to serve as a reference for managers in charge of their own teams, regardless of their position or department. It was not written specifically for human resources experts, although they too may find this direct academic approach - reinforced by daily practice - rather useful. The line between arbi...Starting at €8.20
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The Matrix Organization: Basic Aspects, Problems, Competencies, and Tools (French Version)
Lavezzolo, Sebastián E.; Rodríguez-Lluesma, CarlosTechnical Note DPON-122-FRLeadership and People Management, StrategyThe matrix structure is envisioned as a way to overcome the limitations of functional and divisional organizational models, making the best use of each of them while also avoiding their main flaws. We identify a matrix organization fundamentally by recognizing two or more dimensions, implementing a dual reporting system with responsibilities assigned to functional and production departments, pertaining to customers or markets, where matrix manag...Starting at €8.20
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Tesla in the 2020s: Moment of Truth for the "Master Plan" (French Version)
Berrone, Pascual; Caldart, Adrian; Ricart, Joan Enric; Sastre Boquet, IsaacCase SM-1707-FRInnovation and Change, Service and Operations Management, StrategyFounded in 2003, and headed by the admired - and controversial - Elon Musk, in 2020 Tesla had become the automaker with the highest market capitalization, and the global leader of the electric car market. Was this valuation justified? The case presents a panorama of the automotive industry (discussing its main actors, business figures, and business models) before reviewing Tesla's company history in detail. In less than 20 years Tesla had gone fr...Starting at €8.20
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The Roots of Leadership (French Version)
Stein, GuidoTechnical Note DPON-109-FRInnovation and Change, Leadership and People Management, StrategyIn this note we approach leadership, first, from the point of view of the myths that obscure the reality. We then look at the characteristics of people who have followers, given that leadership becomes a solitary exercise if it has no impact on other people. Second, we illustrate those characteristics through the story of the Persian king Cyrus, as depicted by Xenophon in his Cyropedia, a work which the world's foremost management scholar, Peter ...Starting at €8.20
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The Handball Section at FC Barcelona (French Version)
Martínez de Albéniz, Victor; Martínez-Frausto, RafaelCase P-1127-FRService and Operations Management, StrategyThe season had just finished. It was July 2013. Toni Gerona, head coach for young talent development of the FC Barcelona Handball section, reflected on the team's achievements and the significance of those achievements for the club. The first team dominated the national tournament, winning their 20th championship title (Liga ASOBAL, the Spanish professional handball league). But the King's Cup (Copa del Rey) proved elusive as the team suffered a ...Starting at €8.20