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Nuevas lentes para ver los mercados emergentes
Khanna, Tarun; Palepu, KrishnaArticle ART-2385StrategyCuando se habla de mercados emergentes, pensamos inmediatamente en los BRIC. Esta simplificación ha llevado a ver estas economías como un conjunto homogéneo, cuando la realidad es justamente la contraria. En lugar de apresurarse a elaborar una estrategia para Brasil, Rusia, India o China, a las empresas les convendría estudiar en qué aspectos es emergente cada país en concreto. Puede que se lleven una sorpresa. En este artículo, los autores resum...Starting at €8.20
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El vínculo emocional marca la diferencia
Tàpies Lloret, Josep; Ceja, LucíaArticle ART-2386Leadership and People Management, StrategyLos lazos emocionales pueden suponer una ventaja competitiva para las empresas. Para comprobar cómo inciden en el funcionamiento de las firmas familiares, los autores realizaron un estudio cualitativo que profundizó en los elementos que potencian o socavan el vínculo de los miembros de la siguiente generación con la empresa. Los resultados evidencian que factores como las experiencias compartidas con otros miembros de la empresa familiar, una ade...Starting at €8.20
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Tips to Foster Ownership in Your Organization
Tàpies Lloret, Josep; Ceja, LucíaArticle ART-2386-ELeadership and People Management, StrategyPsychological ownership -- strong emotional ties and a shared sense of mission and purpose that cause workers to identify closely with their business -- can give companies a competitive advantage, if they understand the roots of such feelings and how to develop them. To see how this phenomenon affects the performance of family businesses, the authors conducted a qualitative study of various family-owned firms of different sizes, stages and sector...Starting at €8.20
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Su empresa también tiene ventaja digital
Rowsell-Jones, AndyArticle ART-2413Information Technologies, StrategySi el punto de partida de la transformación digital de su empresa es desarrollar tal o cual aplicación, no lo dude, lo están enfocando mal. La creación de una ventaja digital pasa por combinar de manera innovadora los recursos físicos y digitales para generar nuevas capacidades, fuentes de valor e ingresos. En este artículo el autor presenta cinco modelos, ilustrados con casos de éxito, que le ayudarán a identificar las oportunidades y aplicacion...Starting at €8.20
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Top Team Behavior for Winning Results
Raes, AnneloesArticle ART-2499-ELeadership and People Management, StrategyIt's lonely at the top, or so the saying goes. But this need not be the case. Indeed, those top management teams who manage to overcome their isolation and model high levels of "teamness" create positive ripple effects throughout the organization, boosting productive energy and job satisfaction, and lowering turnover intentions. What's more, middle managers and other employees reporting to them tend to integrate and align their own goals with oth...Starting at €8.20
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Bringing Your Stakeholders Together to Transform Your World
Krawchuk, FredArticle ART-2501-EStrategyThough large, diverse communities of people have always had to find ways to work together to tackle common challenges, the phenomenon of "multistakeholder collaboration" is becoming more important than ever, as the world grows increasingly interconnected and complex. This is especially true for companies that find themselves having to balance the disparate and often conflicting needs and interests of their multiple stakeholders. In this article, ...Starting at €8.20
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Pasaporte al éxito global
IESE InsightArticle ART-2591Knowledge and Communication, Leadership and People Management, Marketing, StrategyY además: la visión del presidente de Time Warner sobre la neutralidad de Internet, el peso de la relación previa a la hora de negociar, las oportunidades del marketing digital local, claves al asumir un nuevo cargo, el atractivo de España para las empresas extranjeras, los riesgos del greenwashing y la mejor fórmula para corregir una injusticia laboral.Starting at €8.20
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Passport to Global Success
IESE InsightArticle ART-2591-EKnowledge and Communication, Leadership and People Management, Marketing, StrategyPlus: Time Warner's Jeff Bewkes on net neutrality; contract negotiation time; local digital marketing; preparing for an executive role; reasons for optimism in Spain; greenwashing; three powerful remedies to restore justice for organizational wrongdoing.Starting at €8.20
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Learning From the Entrepreneurial Icebreakers
Prats Moreno, Mª Julia; Sosna, Marc; Sysko-Romanczuk , SylwiaArticle ART-2592-EEntrepreneurship, Innovation and Change, StrategyThis article shares the insights of "entrepreneurial icebreakers" -- business pioneers who launched private companies in Central and Eastern Europe after the fall of the Berlin Wall and who expanded beyond national borders by clearing pathways for themselves and others into international markets around the globe. In documenting the obstacles they had to cut through to get to where they are today, we show the path to break inflexible, outdated str...Starting at €8.20
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How a Social Logic Can Transform Your Business
Santos, FilipeArticle ART-2594-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, StrategyThough social entrepreneurship and traditional, commercial entrepreneurship have many things in common, there are some fundamental differences. The author, an expert in the field of social entrepreneurship and social innovation, believes social entrepreneurship offers a transformative grassroots alternative to the usual way of doing business. This article highlights four crucial ways in which social entrepreneurs differ from their traditional cou...Starting at €8.20