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First Respond: The Challenges of Marketing Social Mission in China
Marquis, Christopher; Chen, XinghuiCase HBS-KS1237-EFirst Respond is a for-profit Chinese social enterprise focused on developing emergency services with the mission of making China a safer place. In China, there is a severe lack of first aid awareness and systems, and to fill this gap, First Respond delivers first aid training, products and services, and solutions to both businesses and individuals in the private and public sectors. They also provide in-race first aid service for marathons. Looki...Starting at €8.20
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Alexandre Mars and Epic
Winig, Laura; Battilana, Julie; Marquis, ChristopherCase HBS-KS1291-EThe case examines the strategy, impact, and sustainability of a boutique philanthropy with a big goal: change the way people donate to charities. Epic Foundation was founded to support a portfolio of children's charities. Now, its leadership was considering taking on a broader role: to reshape the very nature of charitable giving-in the U.S., France, the United Kingdom and globally. Its wealthy, charismatic leader, Alexandre Mars, thought that Ep...Starting at €8.20
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Shaklee Corporation: Corporate Social Responsibility, Teaching Note
Marquis, Christopher; Rangan, V. KasturiTeaching Note HBS-509061-EMarketingTeaching Note for [509031].Starting at €0.00
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Social Innovation at Salesforce.com, Teaching Note
Marquis, ChristopherTeaching Note HBS-415084-ELeadership and People ManagementTeaching note for case 412049.Starting at €0.00
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Anglo American: Implementing a 'Social Way' for Global Mining
Marquis, Christopher; Plumb, David; Blathwayt, Tom; Yang, ZoeCase HBS-414063-ELeadership and People ManagementThe mining giant Anglo American attempts to differentiate itself through its social performance, yet public expectations are still growing. Maintaining a "social license" to operate was increasingly challenging and critical to business success. The case considers Anglo American's options to stay in front of these trends. How can the protagonist promote greater professionalization of social performance inside the organization, and greater integrat...Starting at €8.20
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Green Mountain Coffee Roasters, Inc.
Marquis, Christopher; Yang, ZoeCase HBS-414065-EStrategyA company with a strong commitment toward corporate social responsibility since its founding days, Green Mountain faced an ethical decision point in 2007 as new information from the field uncovered a chronic dire problem facing coffee communities-seasonal starvation. Company leaders are driven to re-assess their social impact and address this widespread problem while aligning their efforts with their broader, rapidly expanding business of selling...Starting at €8.20
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New Resource Bank: In Pursuit of Green, Teaching Note
Marquis, Christopher; Almandoz, JuanTeaching Note HBS-413114-ETeaching Note for case 412060.Starting at €0.00
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First Green Bank: Bringing Bloom to Desert Landscapes
Marquis, Christopher; Almandoz, JuanCase HBS-413073-EFirst Green Bank is a bank start-up in the midst of the financial crisis which aims to promote sustainability while making money as a bank. The case presents an ethical dilemma as the bank considers a loan to an arms manufacturer.Starting at €8.20
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PNC Financial: Grow Up Great (B)
Marquis, Christopher; Drewery, William; Crane, Bradley; Villa, Laura VelezCase HBS-412119-ELeadership and People ManagementIn 2011, the PNC Financial Services Group announced the addition of $250 million to the $100 million that it had pledged to its early childhood education program, Group Up Great, in 2003. The case serves as an update to the "PNC Financial: Grow Up Great (A)" case, which outlined the design and implementation of the program and presented key challenges. The (B) case will show some of the program's responses to challenges like the strategic integra...Starting at €5.74
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Chairman Zhang and Broad Group: Growth Dilemmas
Marquis, Christopher; Dai, Nancy Hua; Yin, JuelinCase HBS-412095-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. Zhang Yue, founder and chairman of Broad Group, had developed a series of innovative products aimed at solving China's environmental problems. Broad Group's products, services, and management were guided by values that prioritized morals, responsibility, environmental protection, and energy conservation over company growth and profit. Zhang's current focus was Broad Sustaina...Starting at €8.20