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M-Pesa - Mobile Banking in Kenya (Chinese Version)
Sieber, Sandra; Lago, Alejandro; GO, TimothyCase SI-192-ZHInformation Technologies, Innovation and Change, Service and Operations ManagementM-Pesa is an innovative mobile-phone-based money transfer service from Safaricom, the largest mobile network operator in Kenya. M-Pesa allows users with a national ID card or passport to deposit, withdraw and transfer money to other users easily via SMS. Originating from the idea of using mobile technology to help customers make payments to microfinance institutions, M-Pesa had transformed itself into a nationwide money transfer service used by m...Starting at €8.20
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Google 2015
Sieber, Sandra; Valor Sabatier, JosepCase SI-217Innovation and ChangeEl caso presenta la situación de Google en el año 2015, haciendo énfasis en su posicionamiento competitivo en el mercado de los buscadores y de la publicidad en Internet. Se describe también la organización y la filosofía de trabajo que ha permitido a esta empresa ser el líder indiscutible en su sector.Starting at €8.20
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Germany in the 1990's: From reunification to European Monetary Union
Sieber, Sandra; Gual, JordiCase ASE-384-EEconomicsStarting at €8.20
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Prous Science: Adapting business to the technological revolution
Merlini, A.; Estévez, A.; Sieber, SandraCase SI-119-EKnowledge and CommunicationProus Science has been providing information and information services on drug R&D, pharmacology, medicine and medicinal chemistry since 1958. From its beginnings it has favored technological innovation, and over the years the company's products have evolved through the years from print journals to diskette- and CD-ROM-based databases to classic online files and the newest electronic formats. The Internet option has since been complemented by Intr...Starting at €8.20
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An Introduction to Databases
Sieber, Sandra; Berasategui Rodríguez, Laureano; Andreu i Civit, RafaelTechnical Note SIN-34-EKnowledge and CommunicationCompanies today have to handle increasing amounts of information. Databases have been developed as one of the main tools for storing and consulting all of an organization's data at a relatively low cost, thus contributing to improved decision making. This note presents the main reasons for adopting the database approach and explains the advantages it offers the organization. It also discusses the basic elements of database design. A methodology f...Starting at €8.20
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Implementation of SAP at Celsa (A) - Teaching Note
Sieber, Sandra; Valor Sabatier, JosepTeaching Note SIT-9-EKnowledge and CommunicationNote prepared as an aid to instructors in the classroom use of case SI-139-E.Starting at €0.00
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The Apple ROKR: Fusing the Music and Wireless Industries
Comín, Marta; Valor Sabatier, Josep; Sieber, SandraCase SI-156-EInnovation and ChangeTelefónica Móviles, S.A. is deciding whether to subsidize the purchase of ROKR, a hybrid "telephone-iPod" which can be used as a normal phone, as well as for listening to music previously downloaded through a computer. The case describes the structure of the music industry and the revolution brought about by music exchange systems. It also provides material for the study of the effects of digitalization on the structure of the music sector.Starting at €8.20
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Human decision making: Distinctive traints and common errors
Sieber, Sandra; Valor Sabatier, JosepTechnical Note ADN-243-EEconomicsThis note has been written for first year MBA students in order to make them conscious about their biases in decision making. The principal biases that are treated are: 1. The framing and anchoring of choices, the importance of the presentation of a problem; 2. Segregation of decisions, the isolation of a problem from its context; 3. The conjunction effect of false causalities, incorporation of impertinent information; 4. The neglect of base rate...Starting at €8.20
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Terra Lycos
Perry, Gaynor; Oliver C.; Valor Sabatier, Josep; Sieber, SandraCase SI-130-EInformation Technologies, Knowledge and CommunicationIn May 2000, the leading Spanish language portal and Internet Access Provider (IAP), Terra, announced that they were to buy the fourth ranking US portal, Lycos, for $12.5 billion in stock. This merger enabled Terra to expand from Spanish and Portugese speaking markets to become a global player. However, the continued success of the big three portals, AOL, MSN and Yahoo!, has kept Terra Lycos amongst the second tier of portal companies. Against a ...Starting at €8.20
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Knowledge Management at Siemens Spain - Teaching Note
Andreu i Civit, Rafael; Sieber, SandraTeaching Note SIT-6-EKnowledge and CommunicationNote prepared as an aid to the instructor in the classroom use of case SI-145-E Knowledge Management at Siemens Spain.Starting at €0.00