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Why Employee Experience Initiatives Fall Short
Harvard Business ReviewArticle HBS-F2004A-ELeadership and People ManagementCompanies need to focus on how people feel about them, even in a recession. PLUS the unanticipated effect of price promotions, building trust during the pandemic, hiding emotions at the office, and more.Starting at €8.20
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Second Thoughts About a Strategy Shift, Teaching Note
Harvard Business ReviewTeaching Note HBS-HTN003-EStrategyTeaching Note for Product Numbers R1412K, R1412X, and R1412Z.Starting at €0.00
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Challenge the Middlemen Teaching Note
Harvard Business ReviewTeaching Note HBS-HTN015-EStrategyTeaching Note for Product Numbers: R1512K, R1512X, and R1512Z.Starting at €0.00
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Competing with a Goliath, Debrief Slides
Harvard Business ReviewCase HBS-HPT018-EStrategyPowerPoint slides for Product Numbers: R1610L, R1610X, and R1610Z.Starting at €8.20
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When Neuromarketing Crosses the Line
Harvard Business ReviewArticle HBS-R1907B-EMarketingThree leading researchers--a marketing professor, a philosopher, and a neuroscientist--talk with HBR about the ethical implications of neuromarketing. Although consumers typically accept that their purchase behavior is public, these experts say, they think of their brains and thoughts as private, which can lead to backlash against organizations that use neuromarketing tools. And while informed consent is standard in the academic world, it's not a...Starting at €8.20
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Why Soliciting Donations at the Cash Register Can Backfire
Harvard Business ReviewArticle HBS-F2002A-EMarketingPhilanthropic organizations rely heavily on point-of-sale solicitations--but a new series of studies shows that consumers often react negatively, perceiving the request as a violation of their social contract with the retailer. This can lead to diminished satisfaction and a decreased likelihood of revisiting and recommending the store. The researchers outline several strategies for inspiring customers to donate while minimizing the risk of a back...Starting at €8.20
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The #MeToo Backlash
Harvard Business ReviewArticle HBS-F1905A-ELeadership and People ManagementMany people thought the #MeToo movement would have a deterrent effect. A group of researchers weren't so sure. In early 2018 they began a survey to determine whether their fears of fallout were justified. Indeed, both men and women predicted that men would be more reluctant now to engage with women at work in certain ways, such as meeting one-on-one or going for after-work drinks, even though such activities can be crucial for advancement. People...Starting at €8.20
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When Scandal Engulfs a Celebrity Endorser
Harvard Business ReviewArticle HBS-F1903A-EMarketingResearch has shown that firms tend to suffer financially when a celebrity endorser becomes mired in a scandal, but the literature to date has offered little practical guidance. A new study, involving 128 incidents that generated negative publicity, finds that firms taking no action after an event--the path most follow--generally do poorly. Its authors also discovered a surprise: Companies that engage with a situation and handle it well don't just...Starting at €8.20