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Sizing Up the Active-Wear Market (Spanish version)
Tedlow, Richard S.; Beckham, HeatherCase HBS-317S01MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic Planning, calls on two of her colleagues to ...Starting at €8.20
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A Career in American Business (B) (Spanish version)
Tedlow, Richard S.; Smith, Wendy K.Case HBS-305S14EconomicsCovers the history of Tylenol from the autumn of 1982 through the second tampering incident in February 1986. Also deals with other developments in the history of Johnson & Johnson, especially the acquisition and divestiture of Technicare.Starting at €5.74
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Leaders in Denial (Spanish version)
Tedlow, Richard S.Article HBS-F0807ALeadership and People ManagementHenry Ford's stubborn refusal to admit the changeability of consumer demand allowed Chrysler and GM to horn in on his market. Half a century later the whole U.S. auto industry made the same mistake: Enter the Japanese. But denial comes in many forms, as Sears, Digital Equipment, and Bear Stearns can attest.Starting at €8.20
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Leaders in Denial
Tedlow, Richard S.Article HBS-F0807A-ELeadership and People ManagementHenry Ford's stubborn refusal to admit the changeability of consumer demand allowed Chrysler and GM to horn in on his market. Half a century later the whole U.S. auto industry made the same mistake: Enter the Japanese. But denial comes in many forms, as Sears, Digital Equipment, and Bear Stearns can attest.Starting at €8.20
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Harrington Collection: Sizing Up the Active-Wear Market
Tedlow, Richard S.; Beckham, HeatherCase HBS-3258-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women'sStarting at €8.20
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Unique - Yanbal (A)
Pancorvo, Jorge; Cuneo, SergioCase PAD-P-C-406 ING-EService and Operations ManagementA peruvian company facing regional supply chain challenges within the door to door cosmetics industryStarting at €8.20
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J. P. Morgan
Tedlow, Richard S.; Ruben, DavidCase HBS-810052-EEntrepreneurshipAn account of J.P. Morgan's remarkable career in government, railroad, and industrial finance.Starting at €8.20
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Harrington Collection: Sizing Up the Active-Wear Market, Teaching Note
Tedlow, Richard S.; Beckham, HeatherTeaching Note HBS-3259-EMarketingTeaching Note for Product #3258.Starting at €0.00
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Glosario de términos de comercialización
Tedlow, Richard S.Case HBS-503S57MarketingProporciona definiciones de términos de marketing.Starting at €8.20
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A Career in American Business (A) (Spanish version)
Tedlow, Richard S.; Smith, Wendy K.Case HBS-305S08EconomicsPresents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of Technicare, a maker of diagnostic imaging equipment.Starting at €8.20