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Bodegas PRADOREY: las claves del futuro de una empresa familiar en el sector vitivinícola
Elvira, Marta; Proaño Vicente, Ángel; Sastre Boquet, IsaacCase SM-1708Leadership and People Management, StrategyEn el 2022, tras unos duros años de reconversión, Bodegas PRADOREY mira hacia el futuro. Fundada en 1989, esta empresa familiar se había convertido en una importante bodega de la denominación de origen protegida (DOP) Ribera del Duero. Sin embargo, el camino no había sido nada fácil. PRADOREY había pasado por momentos muy difíciles en la década del 2010, que podrían fácilmente haber acabado con la compañía. Gracias al esfuerzo de un nuevo equipo ...Starting at €8.20
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The DIA of Tomorrow: Can New Ownership Turn Around the Business? (Portuguese Version, Portugal)
Calleja Corujedo, Luis Manuel; Elvira Rojo, Marta; Proaño Vicente, Ángel; Sastre Boquet, IsaacCase SM-1712-PPCorporate Governance, StrategyIn 2019, seven years after its IPO, DIA, the third largest supermarket chain in Spain in sales, was going through the most notable crisis in its history. That year they had narrowly avoided a situation of technical bankruptcy, thanks to the intervention of LetterOne, the investment fund of Russian tycoon Mikhail Fridman who, after a long, complex, and controversial takeover, had become the largest shareholder in the company. One of LetterOne's fi...Starting at €8.20
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Amazon.com, Inc: la transformación mediante IA
Samila, Sampsa; Sastre Boquet, IsaacCase SM-1724Information Technologies, Innovation and Change, Leadership and People Management, StrategyEste caso describe el desarrollo y utilización de la IA en Amazon. Este caso ha sido usado en clase para discutir el amplio abanico de aplicaciones de IA en Amazon, los efectos competitivos de estas aplicaciones, el proceso para desarrollar estas aplicaciones, y el estado actual de la organización de Amazon.Starting at €8.20
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Paack: aprovechando el potencial de los datos en la industria logística
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-213Entrepreneurship, Information Technologies, Innovation and ChangeA principios del año 2021 Jan de Tienda, el director de Estrategia y Datos (CSO/CDO) de Paack, así como el director general (CEO) Fernando Benito, estaban debatiendo los siguientes pasos de esta empresa en rápido crecimiento, que se estaba volviendo cada vez más compleja a medida que ganaba escala. Paack era una empresa de paquetería que ofrecía a los clientes finales la capacidad de programar sus entregas. Esto reducía el número de intentos de e...Starting at €8.20
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Tramsa Mobility on the Ropes: Dealing with a Cyberattack (B) (Portuguese Version, Brazil)
Valor Sabatier, Josep; Zamora, Javier; Jesus Pérez Balaguer; Sastre Boquet, IsaacCase SI-209-PBInformation Technologies, Leadership and People ManagementIn summer 2020, Tramsa Mobility, a Spanish transportation carrier that operated several concession contracts from the administration, was victim of a ransomware attack that seriously threatened the ability of the company to operate the thousands of buses that gave service to some of the largest cities in the country. The case, broken up in three different parts, describes how the company dealt with the crisis, with new challenges and difficultie...Starting at €5.74
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Learning the Machine: Anovo Ibérica Introduces AI in Operations (Portuguese Version, Brazil)
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-207-PBInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2018, Anovo, a service provider for technology products, began studying the possibility of introducing AI to improve the efficiency of its operations. In 2020, it was already piloting its first implementation - a new automated diagnostics process that employed machine learning (ML) to optimize the company's smartphone repair business. So far, the results of the pilot had been encouraging: aftersales service was a low-margin business, which mad...Starting at €8.20
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Learning the Machine: Anovo Ibérica Introduces AI in Operations
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-207-EInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2018, Anovo, a service provider for technology products, began studying the possibility of introducing AI to improve the efficiency of its operations. In 2020, it was already piloting its first implementation - a new automated diagnostics process that employed machine learning (ML) to optimize the company's smartphone repair business. So far, the results of the pilot had been encouraging: aftersales service was a low-margin business, which mad...Starting at €8.20