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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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Kodak and the Digital Revolution (A) (Spanish version)
Gavetti, Giovanni; Henderson, Rebecca M.; Giorgi, SimonaCase HBS-706S40StrategyThe introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in the new landscape, the case 'Kodak and the Digital Revolution' questions how CEO Daniel Carp can use digital imaging to revitalize Kodak. A rewritten version of an earlier case.Starting at €8.20
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L'Oreal: Global Brand, Local Knowledge
Henderson, Rebecca M.; Johnson, RyanCase HBS-311118-EMarketingWorldwide, and in the U.S. marketplace in particular, the French cachet of L'Or al was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Or al had to cater to a diverse customer base: an aging population in thStarting at €8.20
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El Proyecto Oxygen de Nokia y MIT (Abreviado)
Henderson, Rebecca M.; Confrey, NancyCase HBS-705S23Strategydesarrollos pendientes en las redes inalámbricas y computación empotrados presente uno de largo alcance desafío estratégico de Nokia, Inc. Este caso describe la tecnología de maneras es propenso a desarrollar en los próximos 20 años, describe brevemente Nokia de la historia y el posicionamiento estratégico, y desafía al lector a desarrollar una estrategia coherente para Nokia en el futuro.Starting at €8.20
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Sustainable Tea at Unilever (Spanish version)
Henderson, Rebecca M.; Nellemann, FrederikCase HBS-714S15MarketingUnilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market sustainable tea in developing markets like India.Starting at €8.20
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Procter & Gamble: capacidades de mercadeo
Henderson, Rebecca M.; Johnson, RyanCase HBS-314S04MarketingP & G se había convertido en conocido y reconocido como una máquina de marketing. Fue el mayor anunciante en el mundo, con el año 2010 el gasto de $ 8,68 mil millones. Desde temprana explotación de la compañía de medios de difusión (radio y televisión) para sus productos de jabón a más recientes experimentos en los medios digitales para la marca de la higiene de sus hombres de Old Spice, P & G era un vendedor experimentado una fuerte investigació...Starting at €8.20
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Reckitt Benckiser: Fast and Focused Innovation
Henderson, Rebecca M.; Johnson, RyanCase HBS-311116-ESince its 1999 merger Reckitt Benckiser (RB), a global consumer goods company, led by its CEO Bart Becht, RB developed a reputation for rapid product innovation and industry leading profit margins. RB's stated strategy was to focus on its Powerbrands and high growth categories and to nurture the Powerbrands with innovation and roll them out globally. The Powerbrands had steady double digit growth year over year, attracted a devoted customer base ...Starting at €8.20
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Note: Industry Self-Regulation: Sustaining the Commons in the 21st Century
Henderson, Rebecca M.; Migdal, Amram; He, TonyCase HBS-315074-EIndustry self-regulation has, in general, a lousy track record. Many studies have shown that it is often ineffective unless backed by the power of the state, and that in some cases it serves rather to forestall government intervention or to reduce competition than as genuine self-regulation. Many observers doubt that accelerated private sector regulation could really make a difference against the major public goods issues of our time. Yet we live...Starting at €8.20
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Investor "Short-Termism": Really A Shackle
Rose, Clayton; Henderson, Rebecca M.Case HBS-315084-EStarting at €8.20
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1worker1vote: MONDRAGON in the US
Henderson, Rebecca M.; Norris, MichaelCase HBS-315103-EMONDRAGON, the largest cooperative in the world, and the inspiration for several U.S. cooperatives, faces a challenge in 2013 after one of its largest cooperatives votes to leave the group and another goes bankrupt.Starting at €8.20