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Diana Uribe: From Radio to Podcasts
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Reference: IVEY-9B20M102-E
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Year: 2018
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Number of pages: 12
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Geographic Setting: Colombia
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Publication Date: May 15, 2020
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Fecha de edición: May 15, 2020
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Source: Ivey Business School (Canada)
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Type of Document: Case
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Industry Setting: Arts, Entertainment, Sports and Recreation;
Description
Diana Uribe was a successful cultural personality in her native Colombia, best known for her national radio show about world history. Since 2000, the show had aired every Sunday on Caracol Radio, Colombia’s most popular news radio station. On October 9, 2
Learning Objective
This case primarily targets undergraduate courses on entrepreneurship, innovation, or information systems and information technology, although it could also be used with graduate or executive education courses on these same subject matters. Specifically,