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Do the Tacos Really Matter
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Reference: IPADE-AD 17 eC 01-E
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Number of pages: 2
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Publication Date: Nov 1, 2017
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Fecha de edición: Nov 1, 2017
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Source: IPADE (México)
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Type of Document: Case
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Industry Setting: Text Mining
Description
Casa Lugones is a family company, running a dozen tacos restaurants in Mexico City and Monterrey. The family plans to expand their business to the New York City area. They wonder about what may be relevant for the customers there. For knowing that, they h