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Growth and Diversification on Martifer

Reference: AESE-DG-A-886(I)-E
Year: 1990-2008
Number of pages: 19
Geographic Setting: Portugal; España
Publication Date: Jul 1, 2009
Source: AESE (Portugal)
Type of Document: Case
Industry Setting: Metallic structures

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Description

The case describes the fast process of international growth and diversification of the Portuguese firm Martifer. Originally an Iberian leader in the metallic structures business, Martifer became a relevant actor in renewable energies-related businesses in only four years. In doing so, the firm invested heavily in businesses related to wind energy, solar energy and bio fuels throughout 15 countries across the 5 continents. The case describes the process of growth and its organizational implications. The case can be used for sessions of corporate strategy, with particular focus on diversification decisions. It can also be used for sessions focused on the analysis of rapidly growing businesses.

Keywords

Corporate strategy Diversification International growth and diversification