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Jeffrey Offutt and Jita Printing: Getting to Yes
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Reference: DARDEN-ENT-0195-E
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Number of pages: 7
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Publication Date: Jan 29, 2013
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Fecha de edición: Feb 27, 2020
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Source: Darden University of Virginia (USA)
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Type of Document: Case
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Industry Setting: Services
Description
Jeffrey Offutt had overcome many hardships and personal difficulties to better himself and build his own graphic-design and corporate-printing business: Jita Printing. Just as it seemed his efforts had begun to pay off in the form of steady work and a loyal clientele, Offutt was hit with two problems.
First, designing and printing marketing materials for a small local theater had started as a quick, small undertaking for deeply discounted prices, but had turned into a drawn-out job with multiple design stages.
Second, a hardcover book design for a flower shop, involved an entirely new business venture for Jita, and Offutt was having a difficult time coming up with a quote that was both competitive and profitable.
How should Offutt deal with these two problems?
This case is used in entrepreneurship electives at Darden, but would also fit well in a small business strategy course for non-MBA audiences.