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Junko Yoda and Her Collaboration to Address Sex Trafficking in Asia
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Reference: HBS-314036-E
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Number of pages: 17
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Geographic Setting: Indonesia;Asia
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Publication Date: Sep 23, 2013
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Source: HBSP (USA)
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Type of Document: Case
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Industry Setting: Apparel accessories;Religious groups;Public administration
Description
In 2011, Junko Yoda with Pam McCambridge launched CLinked, a venture aimed to reduce human trafficking of women and children for sexual exploitation. Since incorporation, they launched several different pilot programs in partnership with local non-governmental organizations (NGOs) in Lampung, Indonesia where they also encountered a number of challenges ranging from a lack of trust within the local community to diminishing financial resources. Yoda struggled with the best approach to the large and complex issue, but started to gravitate towards developing replicable programs using art that positively impacted a small number of victims in high-risk communities. In 2013, Yoda wondered how she would grow CLinked and ensure its future.