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    Live Ramp (A)

    Siegel, R ; Saucedo, M

    • Reference: SGSB-E622A-E

    • Year: 2017

    • Number of pages: 10

    • Geographic Setting: San Francisco, CA, USA

    • Publication Date: Jan 15, 2017

    • Source: Stanford Graduate School of Business (USA)

    • Type of Document: Case

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    Description

    The LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large product management team responsible for developing cutting edge data onboarding products.

    Keywords

    product management