Live Ramp (A)

  • Reference: SGSB-E622A-E

  • Year: 2017

  • Number of pages: 10

  • Geographic Setting: San Francisco, CA, USA

  • Publication Date: Jan 15, 2017

  • Source: Stanford Graduate School of Business (USA)

  • Type of Document: Case

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Description

The LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large product management team responsible for developing cutting edge data onboarding products.

Keywords

product management